On the evening of December 18, 2024, the “Tribute to Ice and Snow” Erbin × Bosideng Strategic Achievements Launch Event was held at St. Sophia Cathedral Square in Harbin. Jointly hosted by the Harbin Madieer Tourism & Culture Investment Group and Bosideng Group, the event featured a spectacular fashion presentation celebrating the fusion of Bosideng’s advanced cold-weather technologies with Harbin’s distinctive heritage and celebrated ice-and-snow culture. The evening also unveiled the latest milestones in the strategic partnership between Bosideng and the city of Harbin. This landmark collaboration not only represents a significant step in advancing the high-quality development of the ice-and-snow economy, but also illustrates the broader potential of Chinese cities and Chinese brands working together to pioneer new models that integrate cultural creativity with economic transformation.
“Tribute to Ice and Snow” Fashion Show
Chinese City x Chinese Brand: A New Vision for the Ice-and-Snow Economy
Since June 2024, Bosideng Group and the Harbin municipal government have established a comprehensive strategic partnership, guided by the development philosophy that “lucid waters and lush mountains are invaluable assets, and so too are ice and snow.” Through close cooperation and shared resources, the partnership has activated the industrial potential of Harbin’s tourism and cultural sectors while enabling meaningful synergy between a Chinese brand and a Chinese city. Via resource sharing and close collaboration, the partnership has already produced a series of milestone achievements. Reflecting on the partnership, Gao Dekang, founder, Chairman and President of of Bosideng, stated: “Bosideng’s deep strategic collaboration with Harbin, along with the launch of the ‘Erbin × Bosideng’ series, represents a new model of cooperation between cities and brands. Together, we are promoting the high-quality development of Harbin’s entire ice-and-snow industry chain and creating a remarkable story of shared growth and mutual success.” ”
Gao Dekang, Founder, Chairman and President of Bosideng
In addition to cultural collaboration, Bosideng has invested extensively in Harbin’s industrial ecosystem, establishing projects that span research and development, the full goose-down supply chain, and apparel manufacturing bases. These initiatives bring together top-tier industry talent and advanced equipment, strengthening the regional ice-and-snow equipment industry while generating employment opportunities and supporting the sustainable growth of Harbin’s winter economy. Gao Dekang further emphasized: “Our partnership with Harbin extends beyond industrial collaboration; it is also a profound cultural and emotional connection. Bosideng will take root in this vibrant land, grow upward with strength, and from here move northward toward the world, building the ‘Erbin × Bosideng’ brand into a globally recognized symbol of ice-and-snow down apparel.”
A Spectacular Runway Celebrating City and Brand
The highlight of the evening was the “Tribute to Ice and Snow” fashion show, staged against the majestic backdrop of St. Sophia Cathedral, an architectural icon embodying Harbin’s unique cultural heritage. The show unfolded across four thematic chapters, each offering a distinctive interpretation. Through the models’ performances, the expressive potential of down apparel was seamlessly intertwined with Harbin’s history and the spirit of ice and snow, creating a compelling dialogue between brand identity and urban culture.
Inspired by Harbin’s architectural landscape, the Erbin × Bosideng collection incorporates elements from St. Sophia Cathedral, the European-style buildings along Central Street, and the distinctive Chinese Baroque architecture of Daowai District. Architectural forms, color palettes, and ornamental details are translated into garment silhouettes, pattern embellishments, and textile design, evoking an atmosphere of romantic elegance. Models wearing jackets featuring the exclusive “Ice City White” motif glided along the runway to the rhythm of modern jazz choreography, immersing the audience in the dreamlike winter scenery of Harbin.
Another highlight was the Extreme Cold Series, showcasing Bosideng’s dynamic thermal protection technology combined with premium high-loft goose down. The designs blend the pale tones of icy landscapes with the warm hues of forest vegetation. Paired with geometric inlays, cable-knit textures, and eco-friendly fur accents, the series evokes a tranquil yet luxurious outdoor aesthetic.
The Polar Series opened with a moving monologue titled “Thanks to the Cold.” As the sound of wind and snow merged with powerful drumbeats, the atmosphere intensified to a dramatic crescendo. The drumming motif draws inspiration from the cultural traditions of Arctic Inuit communities, who historically used rhythmic drumming to communicate and unite their people. Each beat resonated like a heartbeat or battle drum, symbolizing the courage and determination of explorers venturing into extreme environments. The designs draw upon the cultural heritage of ethnic communities in Heilongjiang, including the Oroqen, Hezhe, Evenki, and Daur peoples. Traditional elements from garments such as qipao, mandarin jackets, and robes, combined with regional color palettes of red, blue, and earthy brown, create distinctive ethnic-inspired compositions.
“Tribute to Ice and Snow” runway, Extreme Cold Series
The final chapter, “Ice and Snow Dreamscape,” drew inspiration from the delicate mechanism of a music box, incorporating traditional crafts such as embroidery into down apparel design. Dreamlike color gradients, layered contrasts, and architectural references from Harbin created a poetic atmosphere of winter elegance. Thirty pairs of waltz dancers joined the models on the snowy stage, their graceful movements conveying warmth and affection amid the winter night.
The event also welcomed prominent figures from sports and entertainment. Among the guests were Harbin-born Olympic champions Zhao Hongbo, Shen Xue, and Zhang Hong, Bosideng brand ambassador Andy Yang, Bosideng Antarctic ambassador Wang Yuheng, and supermodel Zhao Jiali, all appearing in Bosideng down apparel and adding further brilliance to the evening.
The First City Collaboration Series for “Erbin”
The Erbin × Bosideng series continues the brand’s philosophy of “warmth, fashion, and technology”. Each design integrates specialized thermal insulation, windproof protection, and lightweight comfort tailored to different usage scenarios Inspired by Harbin’s urban character, the collection incorporates distinctive architectural and cultural motifs, delivering garments that are both functional and stylistically expressive.
The flagship design, “Erbin Snowy Night”, features exclusive patterns inspired by the city’s winter landscapes and iconic architecture, capturing the romance and mystery of Harbin’s snowy evenings. Innovative water-resistant grid structures and white-film technologies provide windproof and water-repellent protection while maintaining interior warmth and dryness. Reflective M-technology prints enhance both visual appeal and safety for winter travelers.
The Extreme Cold Series further stands out and integrates far-infrared honeycomb smart temperature-locking technology, combined with shoulder cold-spot elimination design and Bosideng’s patented shoulder heat-lock system, effectively reducing heat loss in key areas and ensuring consistent thermal performance.
“Erbin Snowy Night”, Erbin × Bosideng Series
The runway debut pieces were equally striking. The presentation also introduced three creative apparel lines inspired by Harbin’s cultural and historical identity: City Series, celebrating Harbin’s distinctive urban character; Ethnic Series, incorporating ancient Evenki cultural elements; Matryoshka Series, exploring imaginative cross-cultural design expressions Together, these collections weave a narrative that bridges past and present, East and West, presenting the cultural confidence and creative vitality of Chinese brands and cities on the global stage.
Expanding Cultural Tourism and Future Collaboration
Looking ahead, Bosideng will continue strengthening its partnership with Harbin to advance the high-quality development of the ice-and-snow economy. Future cooperation will focus on product innovation, cultural tourism, and public welfare initiatives, aiming to build an internationally influential ice-and-snow brand ecosystem.
In product development, Bosideng will increase investment in technology and design, creating advanced winter equipment tailored to evolving market needs while leveraging Harbin’s rich ice-and-snow resources and consumer market to create high-quality, high-tech winter apparel.
In terms of cultural tourism, Bosideng will leverage Harbin's local ice-and-snow cultural resources to host art, culture, and fashion events, showcasing the city's diverse charm. The company will launch a co-branded Madieer specialty ice pop and invite renowned celebrities to visit iconic landmarks such as the Harbin Ice and Snow World, leveraging their influence to boost tourism. Additionally, it will organize creative initiatives like a massive extreme-cold ice sculpture pop-up store, offering unique visual experiences and interactive formats to invite more visitors to join this ice-and-snow extravaganza.
Furthermore, Bosideng will also continue its longstanding commitment to public welfare, launching initiatives to support local communities. These include donating winter clothing to sanitation workers, bus drivers, ice sculptors, and traffic police, helping them withstand Harbin’s severe winter climate. Additional initiatives will provide clothing to students participating in the Daliangshan public education winter program, supporting their educational journeys during the Asian Winter Games season. Bosideng will also sponsor a youth curling team in Pingfang District (Harbin Economic and Technological Development Zone) and collaborate with the Madieer Tourism & Culture Investment Group to distribute winter clothing to residents, bringing warmth across the city. Together, these initiatives embody Bosideng’s enduring “warmth DNA” and its responsibility as a national brand.
Guided by its mission to “warm the world”, Bosideng will continue drawing on its 48 years of expertise in down apparel, working alongside Harbin to pioneer new models of integrated cultural tourism development and contribute to the growth of innovative winter industries.
