As the Chinese New Year approaches, the warmth of the festive season fills the winter air. China’s leading down apparel specialist Bosideng has partnered with contemporary papercutting artist Chen Fenwan to present the “Bosideng × Chen Fenwan” New Year collaboration collection. The debut ceremony took place on December 24, 2024, at the Bosideng Global Brand Experience Store on West Nanjing Road in Shanghai, welcoming the upcoming celebrations of Christmas, New Year, and the Spring Festival. This cross-disciplinary collaboration intertwines fashion innovation with traditional artistry, vividly expressing Bosideng’s longstanding brand philosophy of “warming Chinese families for 48 years”. At the same time, it inaugurates a new creative dialogue between heritage and modernity, warmth and art.

An Immersive Celebration of the New Year

Centered around the theme “Warming Chinese Families for 48 Years—Celebrate the Chinese New Year with Bosideng”, the event transformed the store into a festive cultural celebration curated by Bosideng. The spatial design incorporated papercutting-inspired installations and a variety of interactive experiences, allowing visitors to immerse themselves in the joyful atmosphere of the Chinese New Year while exploring the collection. Traditional customs were recreated through interactive moments such as “Entering the Gate of Fortune” and “Presenting the New Year Card”, evoking the warmth and familiarity of a traditional Chinese celebration. In the “Discover New Scenes” zone, themed around papercutting artistry, guests could experience the cultural richness and visual elegance of this traditional craft. Interactive installations such as the “Wheel of Fortune Flip Board” and the “48 Years of Time Silhouettes” photo area further invited visitors to explore the auspicious symbolism embedded in each papercutting motif.

The Launch Ceremony

As the “Welcoming the Guests” segment concluded, the official ceremony commenced. Gao Dekang, founder of Bosideng and Chairman and President of the Group, delivered remarks reflecting on the brand’s enduring mission of warmth: “For 48 years, Bosideng has remained dedicated to bringing warmth to every Chinese family through high-quality products and thoughtful service. Our collaboration with Ms. Chen Fenwan represents not only a bold exploration of integrating traditional culture with modern fashion, but also a meaningful expression of our promise to ‘warm Chinese families’”. ”

Gao Dekang, founder of Bosideng and Chairman and President of the Group, delivering remarks

Following the speech, a short film introducing Chen Fenwan’s artistic journey was screened, after which the artist shared the inspiration behind her papercutting creations. Chen Fenwan reflected: “I am honored to collaborate with Bosideng, a brand deeply rooted in Chinese culture. The fusion of papercutting art with Bosideng’s down apparel is not only an artistic encounter but also a continuation of cultural heritage. I hope this collaboration allows more people to experience the beauty and warmth of traditional Chinese culture.” As one of the leading young representatives of contemporary Chinese papercutting, Chen Fenwan is renowned for blending folk papercutting traditions with contemporary artistic expression, continually expanding the presence of this art form in modern public spaces.  Through this collaboration, traditional Chinese aesthetics are revitalized within modern fashion, infused with Bosideng’s deep understanding of warmth, family, and cultural continuity.

Contemporary papercutting artist Chen Fenwan

The event also welcomed the presence of young film director Cui Rui, whose participation added further creative resonance. Cui Rui remarked: “Films comfort the spirit, while Bosideng down jackets protect the body with warmth. I believe the collaboration between Bosideng and Chen Fenwan will bring audiences a feast for both the eyes and the heart.” The evening culminated in a papercutting collage ceremony, bringing the event to a celebratory peak and setting a warm tone for the approaching Chinese New Year. 

Young film director Cui Rui delivering remarks

Bosideng × Chen Fenwan: A New Winter Fashion Statement

In the Bosideng × Chen Fenwan collection, the artist selected a series of auspicious traditional motifs, including gourds, round fans, flowers, and bamboo, which were thoughtfully integrated into the design of Bosideng down jackets. These symbols evoke themes of family harmony, prosperity, and fulfillment, echoing Bosideng’s long-held brand sentiment of “warming Chinese families”.

To meet diverse consumer needs, the New Year collection is presented in two categories. The Extreme Cold Series utilizes premium goose down sourced from 43°–53° northern latitude, with a fill power exceeding 700+, delivering exceptional insulation capable of withstanding temperatures as low as –20°C. The series has previously supported Chinese scientific expeditions to the polar regions, demonstrating Bosideng’s professional capabilities in extreme environments. Three major thermal innovations are incorporated into the collection: Heat-retaining fabrics developed jointly with Donghua University; Silver-ion heat-retention lining materials; and Bosideng’s proprietary aerospace-inspired heat-up technology fabric. Together, these technologies create an intelligent thermal system that maintains warmth whether absorbing sunlight on clear days or conserving heat in colder conditions. A patented dual shoulder-and-arm heat-lock structure further enhances insulation performance, exemplifying Bosideng’s commitment to continuous technological innovation.  

“Bosideng × Chen Fenwan” New Year Collaboration Collection —Extreme Cold Series

The Sport Series adopts vibrant color-block designs and a gender-neutral aesthetic, breaking away from the monotony of winter apparel. The classic H-shaped silhouette, refined through decades of design evolution, provides both versatility and freedom of movement, allowing wearers to transition effortlessly across different settings while maintaining a dynamic, contemporary style. 

“Bosideng × Chen Fenwan” New Year Collaboration Collection —Sport Series

The Bosideng × Chen Fenwan collaboration preserves the essence of Bosideng’s iconic design language while seamlessly incorporating Chen Fenwan’s papercutting artistry, reflecting the brand’s unique interpretation of beauty. From carefully selected fabrics to meticulous tailoring techniques, Bosideng continues to uphold its commitment to exceptional quality. Advanced materials and production technologies ensure that each garment offers not only visual elegance but also the warmth and reliability the brand promises. More than a product collaboration, the collection represents an extension of Bosideng’s philosophy of warmth, allowing love and comfort to accompany families during each Spring Festival celebration.

Craftsmanship with Purpose, Warmth for Generations

As a leading brand in China’s down apparel industry, Bosideng has consistently adhered to a consumer-centered philosophy, continually innovating to create products that meet evolving needs. Beyond product excellence, the company actively fulfills its social responsibility and decades-long brand commitment, supporting charitable initiatives and public welfare programs that bring warmth and care to communities across society.

As the Chinese New Year approaches, the Bosideng × Chen Fenwan collaboration not only marks the beginning of the brand’s festive season but also offers a compelling example of how traditional Chinese culture can be seamlessly integrated with contemporary fashion. 

Looking ahead, Bosideng will continue to unite craftsmanship, cultural heritage, and modern innovation, exploring new ways to interpret Chinese traditions through fashion, bringing warmth to families everywhere and guiding China’s down apparel industry toward new heights.