Brand Story

Founded in 1976, Bosideng specializes in the development, design and production of down jackets. Every down jacket has to go through at least 150 processes.
Thanks to 43-year ongoing efforts in innovation in areas such as down, fabric, technology and patterns, Bosideng is widely acclaimed for excellence in quality and warmth of its down jackets both at home and abroad.

Now, Bosideng down jackets are being sold in 72 countries, including the United States, France and Italy, and are worn by over 200 million people worldwide.

1976 1995 1996 1998 1999 2001 2002 2006 2007 2009 2011 2012 2013 2014 2018 2019

Bosideng is founded in 1976,
and has been committed to making down jackets for 43 years since.

Bosideng down jackets

Bosideng wins Gold Awards in the USA National Merchandise Show and the Russia Expo,
introducing fashion concept to down jackets.

Bosideng down jackets Bosideng down jackets

Bosideng down jackets become Atlanta Olympics Licensed Product granted by the International Olympic Committee国际奥委会授予Bosideng down jackets

Bosideng down jackets

Bosideng, accompanied by expedition teams, goes to the North and South Poles, and reaches the top of Mount Everest

Bosideng down jackets

Bosideng becomes the first Chinese clothing brand to enter the Swiss market
Swiss market

Bosideng down jackets

Bosideng is awarded Certificate of Quality by Association Technologie Nouvelle de France

Bosideng down jackets

Bosideng down jackets are given to leaders of countries such as Russia and Finnland as diplomatic gifts

Bosideng gives a speech at Harvard Business School

Bosideng down jackets

Bosideng is awarded the title of World Brand in September

Bosideng down jackets Bosideng down jackets

Bosideng is listed on the Hongkong Stock Exchange in October (Stock Code: HK03998)

Bosideng is awarded National Business Card by China Brand Research Institute

Bosideng opens a flagship store in Oxford Street, London, UK in October

Bosideng down jackets Bosideng down jackets

Bosideng visits University of Oxford in late October

Bosideng down jackets

Former British Prime Minister David Cameron praises Bosideng's innovation strategy in the UK market

Bosideng down jackets

Bosideng opens a store in Union Square in Manhattan, New York in January, announcing its presence in the US

Bosideng down jackets

Bosideng enters Italy and debuts at the Milan Expo in September

Bosideng down jackets Bosideng down jackets

Bosideng appeares as an independent brand at the New York Fashion Week in September

Bosideng down jackets

Bosideng releases a line of products created in collaboration with three international designers from the US, France and Italy in October

Bosideng down jackets

Bosideng is awarded 2019 Gear of the Year for Outdoor by Outside in November

Bosideng is ranked first in the textile, clothing and footwear industry with brand strength of 982 and brand value of ¥24.302 billion

At present, Bosideng have sold more than 200 million down jackets worldwide
Bosideng is well sold in 72 countries, including the United States, France and Italy