Hand-selected materials combining cutting-edge technologies with craftsmanship to create warmer and professional down jackets without leaking down fill.Our technologies
2021.03.02 Brand Dynamics
A Dark Horse among 2021 Most Wanted New Year Gifts: How Bosideng Rises to Prominence
As more and more new eye-catching brands start to emerge, we see a thorough reshuffle in the market in the post-pandemic era. The idea of “Content is King” is no longer the only golden standard in...
2020.12.15 Brand Dynamics
Trusted by Antarctic Adventurers and Celebrities Alike, Bosideng’s Professional Collection Becomes a Phenomenon on the Internet
As winter sets in again and people start shopping for new seasonal outfits, Bosideng, a local Chinese brand, is perhaps the most coveted and desirable down jacket label of the year, thanks to its 4...
2020.11.06 Brand Dynamics
Sold Out Immediately! Bosideng New-Generation Down Jacket Becomes A Disrupter in the Fashion Market
Bosideng and Jean Paul Gaultier are making their New-Generation Down Jacket the most coveted collab in this winter. Launched during the Double 11 Shopping Festival in China, as Bosideng’s flagship ...
2020.10.29 Brand Dynamics
Bosideng and Jean Paul Gaultier, the Former Creative Director of Hermès, Launched the New-Generation Down Jacket Collection
Bosideng, the world-leading down jacket brand, and Jean Paul Gaultier, the legendary French designer and Former Creative Director of Hermès, unveiled their collaborative New-Generation Down Jacket ...
2020.10.27 Brand Dynamics
Bosideng Collaborates with Jean Paul Gaultier to Launch Its New-Generation Down Jacket
Bosideng announces today its new partnership with Jean Paul Gaultier, former Chief Designer at Hermès who led the luxury dynasty into full bloom. They will unveil the New-Generation Down Jacket Col...
2020.06.23 Brand Dynamics
Bosideng achieves record high revenue of over RMB 10 billion for 2019/2020, winning more recognition for its ingenuity
According to the financial data released by Bosideng Group (03998.HK) for fiscal 2019/2020 on June 23, thanks to its product innovation and accurate insight into market demand, the Group reported o...
2020.05.27 Brand Dynamics
A new expedition to Mount Everest! Bosideng helps measure world-known Mount with "China Warmth"!
On May 27, the Mount Everest Survey Team successfully reached the summit of Mount Everest, marking the completion of the 2020 Mount Everest survey expedition and the first success in such a survey ...