Global Events

Bosideng Milan Fashion Show Looks Go on Sale, Leading a New Trend of Down Jackets. Bosideng Milan Fashion Show Looks Go on Sale, Leading a New Trend of Down Jackets. At 21:00 (BJT) on September 19, 2019, Bosideng launched three big series in Milan Fashion Week: "Starry Sky", "Extremely Cold" and "Vast Land", which attracted plenty of domestic and overseas media’s attention and gained the praise from the celebrities and fashion icons. Brand Dynamics 2019.09.24 Read Now
Focus on down jacket for 43 years, the strongest lineup of fashion week. Focus on down jacket for 43 years, the strongest lineup of fashion week. Introduction: As the only Chinese down garment brand showed up in Milan fashion week, Bosideng released the fashion week series at the Triennale Design Museum di Milano at 21:00 (BJT) on September 19, 2019. Hollywood famous movie star, Oscar-winning Nicole Kidman, famous blogger Chiara Ferragni, Italian editor of VOGUE Farneti Emanuele, Italian starry sky artist Ottavio Fabbri and etc. came to the scene to support Bosideng Milan Fashion Show. Kendall Jenner, the world's most popular super model, did the opening act for the Boston show, which is her first time doing runway show for Chinese fashion brand. Jean-Paul Gaultier, a world class costumes designer, has also expressed support for Bosideng fashion show through social media. Brand Dynamics 2019.09.20 Read Now
As new autumn collection comes, are you ready for a new wardrobe?
As new autumn collection comes, are you ready for a new wardrobe?
2019.07.31
Bosideng Milan Fashion Show Looks Go on Sale, Leading a New Trend of Down Jackets. At 21:00 (BJT) on September 19, 2019, Bosideng launched three big series in Milan Fashion Week: "Starry Sky", "Extremely Cold" and "Vast Land", which attracted plenty of domestic and overseas media’s attention and gained the praise from the celebrities and fashion icons. News- Brand Dynamics 2019.09.24 Read Now
Focus on down jacket for 43 years, the strongest lineup of fashion week. Introduction: As the only Chinese down garment brand showed up in Milan fashion week, Bosideng released the fashion week series at the Triennale Design Museum di Milano at 21:00 (BJT) on September 19, 2019. Hollywood famous movie star, Oscar-winning Nicole Kidman, famous blogger Chiara Ferragni, Italian editor of VOGUE Farneti Emanuele, Italian starry sky artist Ottavio Fabbri and etc. came to the scene to support Bosideng Milan Fashion Show. Kendall Jenner, the world's most popular super model, did the opening act for the Boston show, which is her first time doing runway show for Chinese fashion brand. Jean-Paul Gaultier, a world class costumes designer, has also expressed support for Bosideng fashion show through social media. News- Brand Dynamics 2019.09.20 Read Now
As new autumn collection comes, are you ready for a new wardrobe? With the end of the hot summer only two weeks away and the pleasant autumn just around the corner, are you ready for a whole new wardrobe? In addition to suits, windbreakers and coats, in many cities with large temperature difference between morning and evening, autumn down jackets have become a must-have life-saving item for people outdoors. And new autumn down collection is arriving in Bosideng stores nationwide! News-Product Dynamics 2019.07.31 Read Now
Bosideng shares runway with CHANEL, LV and GUCCI in Cannes, setting global fashion trends There were so many highlights throughout the 12-day 72nd Cannes Film Festival, which was successfully concluded on May 25th, 2019. Hollywood stars Leonardo DiCaprio and Brad Pitt made their historic joint appearance at the Festival. Asian films won the top honors for two consecutive years. Another highlight was the most influential fashion event of the Festival, amfAR Cannes Gala, which attracted the attendance of a large number of international stars and luxury brands such as CHANEL, LV and GUCCI. It was also at the Gala that Bosideng, a down jacket brand from China, made its debut in Cannes, joined the catwalk show together with these top international luxury brands, bringing a splendid feast for the eyes of the attending guests. News- Brand Dynamics 2019.05.29 Read Now
Bosideng, energized brand through dedication to ingenuity, is invited to appear on China Brand Day At the 2019 China Brand Day, which opened at the Shanghai Exhibition Center on May 10, 2019, over 200 Chinese top brands gathered to showcase Chinese brands to attendees. At the 2019 China Brand Value Press Release & China Brand Building Summit, an integral part of the Brand Day, Xinhua News Agency, China Council for the Promotion of International Trade, China Council for Brand Development and China Appraisal Society released, based on their valuation of China’s famous brands, Brand Value Rankings, in which Bosideng was ranked No.1 in clothing industry with a brand value of RMB 24.302 billion and a brand strength of 982. News- Brand Dynamics 2019.05.10 Read Now
Bosideng releases strategic outcome: share price up by 132.8%, retail over RMB 10 billion At the Fight Against All Odds, Make Legends - 2018 Strategic Outcome Press Release, which was held at Shanghai Tower on February 26th by Bosideng, it revealed its secrets to growth irrespective of a down economy. In 2018, in addition to its popularity in the capital market and a share price increase of 132.8%, the brand won recognition by consumers, and sales of medium- and high-end products went up by over 500%. Retail sales of just one single brand exceeded RMB10 billion. News- Brand Dynamics 2019.02.26 Read Now
Bosideng deservingly wins 2019 Outdoor Gear of the Year by Outside According to reports by authoritative domestic media, the 2019 Outdoor Gear of the Year award sponsored by Outside was officially unveiled. The high-end collection created by Bosideng in collaboration with GORE-TEX deservingly won the 2019 Outdoor Gear of the Year award. Bosideng has been committed to making down jackets for 42 years. News- Brand Dynamics 2018.11.28 Read Now
Bosideng flagship store, another Internet sensation coming to Chengdu, bound to be in spotlight on Chunxi Road Speaking of the fashion center of Chengdu, dubbed Land of Abundance, Chunxi Road is not to be missed! Bosideng, which is well sold in 72 countries, opened a flagship store in the northern section of Chunxi Road, Chengdu on November 25th. Following the flagship stores opened in Xidan, Beijing, on Nanjing East Road, Shanghai and in Hangzhou Tower, Hangzhou, this Chengdu store appeared once again in a national landmark business area to welcome consumers with a brand new image. News- Brand Dynamics 2018.11.27 Read Now
Bosideng releases high-end outdoor collection in collaboration with GORE-TEX Following the debut at the New York Fashion Week in September and the release of a capsule collection in collaboration with international designers in October, the professional down jacket brand Bosideng announced another big move on its Weibo account in November, the launch of a high-end outdoor collection using GORE-TEX. News- Brand Dynamics 2018.11.26 Read Now
Bosideng sweeps through 60 cities with Focus Media, leading up to booming sales of RMB 740 million on Double Eleven Day! Just after the stunning debut at the New York Fashion Week, Bosideng announced another good news for the Double Eleven Day online sales. Sales from the Tmall flagship store exceeded RMB 420 million and all channel sales exceeded RMB 740 million, setting new records with doubling numbers. The key to Bosideng’s remarkable achievement lies with its focus on the main business and return to the mainstream. News- Brand Dynamics 2018.11.21 Read Now
Booming online sales, long queues at offline stores, why is Bosideng hot again? As many once-famous clothing brands are fading out of public sight, Bosideng, a down jacket brand in the childhood memories of those born in the 1970s and 1980s, is able to attain growth and booming sales, standing strong after 42 years. During the just-concluded Double Eleven Shopping Festival, Bosideng was the first clothing brand whose presales reached RMB 100 million, and sales hit RMB 200 million within 2 hours from the start of the sale. The capsule collections in collaboration with the three international designers was sold out as it went online. On the offline front, long queues are common at the 100 stores that are opened for business. News- Brand Dynamics 2018.11.12 Read Now
Bosideng releases capsule collections in collaboration with top international designers (Beijing, China, October 27th) Bosideng, a Chinese brand specializing in down jackets for 42 years, released capsule collections in collaboration with three top international designers, which was witnessed by world-renowned fashion media and fashion icons. The capsule collections of Bosideng x International Designers will be available at Bosideng stores and flagship stores across the country starting from November 5th. News- Brand Dynamics 2018.10.27 Read Now
International celebrities attend Bosideng’s debut show at New York Fashion Week for 42-year commitment to down jackets At 9:00 am of September 12, 2018 Beijing time, Bosideng started its debut show at Gallery I at Spring Studios at the New York Fashion Week. Famous American actress Anne Hathaway, actor Jeremy Renner, famous and legendary woman in America’s business community Wendi Deng, international fashion icons Olivia Palermo, Danielle Bernstein, Adrianne Ho and Leandra Medine and a number of well-known Chinese fashion bloggers attended the show to root for Bosideng. News- Brand Dynamics 2018.09.12 Read Now
Behind profit growth of over 50% is Bosideng’s development strategy of conquering the RMB 100 billion market As an old Chinese saying goes, “At the age of 40, one has no doubts about the world.” Facing fierce market competition, Chinese brand Bosideng is steadfast in its judgment and decision about future development. On the basis of strong global production and supply systems and a large consumer base, Bosideng welcomes the arrival of a new consumer market with maturity and wisdom. News- Brand Dynamics 2018.08.01 Read Now
Selling well in 72 countries worldwide, Bosideng goes overseas with Alibaba Almost one year has passed since the launch of Tmall Goes Overseas plan by Alibaba Group as an important part of its globalization strategy. The brands delegation that went overseas with Alibaba has been getting a lot of attention from the market in the past one year. This year, in the name of Tmall Goes Overseas - Australia 2018 Chinese Brands Delegation, led by Alibaba CEO Zhang Yong, a group of leaders of more than 30 outstanding Chinese brands visited Australia in April. Bosideng, as the backbone and on behalf of China’s down clothing industry, together with Alibaba, discussed ways to revitalize Australian business with Australian partners, commercial organizations and government officials. News- Brand Dynamics 2018.05.28 Read Now
An ear of paying tribute to fighters Work hard and never forget why you started. Forge ahead for a prosperous future! “Reviving the brand and reshaping the future” —— The passionate Bosideng family gathered for the grand opening of the 2018 Bosideng New Year Work Conference from February 27 to 28, full of confidence to embark on a new journey of brand development. News- Brand Dynamics 2018.02.27 Read Now
A dreamy warm winter, A Journey together —— Bosideng 2017 Warmth + VIP Experience Tour Uncovering the secrets of warmth, having a good time at Disneyland, a look back at those exciting moments from the 2017 Warmth + VIP Tour! When the temperature dropped all of a sudden in December, there was a warm current that made this winter no longer so cold. During Bosideng's “A dreamy warm winter, A Journey together” VIP Tour on December 16 and 17, 2017, they retraced the history of Bosideng at its headquarters, explored the secrets to warmth and found fun at Disneyland with regained childhood innocence. Although the two-day journey was too short to retrace every step Bosideng took along the way, it brought everyone closer, making this season no longer so cold. News-Membership activities 2017.12.26 Read Now
Extreme Coldness collection becomes new pride of China. Change is in motion What we want is more than Made in China. We want Invented in China, Created in China! We often hear: “It’s already very good that China can make a movie like this” “Eh? It’s made in China. It never occurred to me”… News-Product Dynamics 2017.12.20 Read Now
Exclusive interview with Jinsog Rui by Sohu: Bosideng will become a powerful brand! Rui Jinsong, Executive Director and Senior Vice President of Bosideng, had an exclusive interview with Sohu For this past Double Eleven Day, Bosideng Group reported all channel sales of RMB 568 million, a year-on-year increase of 32.7%. Such remarkable sales achievement has attracted the attention of all walks of life. A few days ago, Mr. Rui Jinsong, Executive Director and Senior Vice President of Bosideng, had an interview with Sohu. News- Brand Dynamics 2017.12.20 Read Now