Brand history
2026

The AREAL premium collection enters Galeries Lafayette Paris, marking a milestone in the global expansion of Eastern down apparel.

2025

Guided by the philosophy that “Starting from the Summit”, Bosideng launches its first VERTEX Concept Store.

Bosideng collaborates with renowned designer Kim Jones to introduce the premium product line AREAL.

During Paris Fashion Week, Bosideng unveils the “Master Puff” collection at Palais Brongniart, gaining global attention.

2024

Bosideng collaborates with the Harbin municipal government to launch the “Erbin × Bosideng” series and present the “Tribute to Ice and Snow” fashion show.

The Bosideng Summit Concept Store opens in Sanlitun, Beijing

The “Fusion” concept show in Paris highlights a new narrative of Eastern fashion on the global stage.

2023

MSCI awards Bosideng an A rating for ESG (Environmental, Social, and Governance) performance.

Bosideng partners with Eileen Gu to stage its debut runway show at La Vigna Di Leonardo in Milan, ushering in a new era for down jacket fashion.

Bosideng ranks No. 47 on Brand Finance Apparel 50 2023.

2022

Bosideng opens its first global flagship experience store in Shanghai.

Bosideng × Maserati launch a premium outdoor co-branded collection.

2021

In November, 2021, Bosideng launched its Mountaineer 2.0 down jacket, featuring four core heat regulation and thermal protection technologies with a all-round professional protection system. In collaboration with China Aviation Industry Culture Center, Bosideng innovatively adopts aerospace fabric in garments, the first time in history.

In October, 2021, Bosideng Pioneering Trench-style Down Jacket Collection Show, the first immersive fashion show in China, was held in Shanghai. A perfect combination of two classic categories, the warmth and protection of down jackets and the legendary clean-cut style of trench coats, the new curation satisfies the market need for fashion and function in business scenarios.

In August 2021, Euromonitor International claimed Bosideng becomes No.1 globally in down jacket sales.

In January 2021, Bosideng became an ISPO Award 2021 winner in the Snowsports Apparel segment.


2020

In November 2020, Bosideng co-launched the a professional collection focusing on warmth and protection in collaboration with the Chinese Antarctic Research Expedition. The professional gear supports the research team on its 37th mission to the coldest continent. In the same year, the Mountaineering Collection received the gold award of the 2020 China Excellent Design Award.

In October 2020, the New-Generation Down Jacket Collection was released, which was the second collaboration between Bosideng and Jean Paul Gaultier,one of the most iconic French fashion designers who led French luxury into full bloom,showcasing Bosideng’s unique aesthetic traits that would revolutionize the way of designing down jackets.

In February 2020, Bosideng presented its collection show as an independent brand during the London Fashion Week, becoming the first down jacket brand from China to debut in the London Fashion Week.

2019

In November 2019, the Mountaineering Collection was launched, setting the highest global standard for down jackets.

In October 2019, Bosideng collaborated with Jean Paul Gaultier, to launch Bosideng × Jean Paul Gaultier collection, a Chinese down jacket collection that would lead innovate design of this outwear category in the international arena.

In September 2019, Bosideng presented its Starry Sky Collection at the Milan Fashion Week, a collaboration with one of the most influential and treasured Italian designers.

2018

In November 2018, Bosideng was awarded the "Gear of the Year 2019" by Outside, the celebrated American outdoor magazine, making it the only winner from China in the down jacket category. 

In 2018, over 20 million Bosideng garments were sold across 72 countries and became a popular choice in United States, France and Italy. The brand was worn by more than 200 million people around the globe. 

Bosideng appeares as an independent brand at the New York Fashion Week in September.

Bosideng releases a line of products created in collaboration with three international designers from the US, France and Italy in October.

2007

Bosideng is listed on the Hongkong Stock Exchange in October. (Stock Code: HK03998)

1998

Bosideng, accompanied by expedition teams, goes to the North and South Poles, and reaches the top of Mount Everest.

1976

Bosideng is founded in 1976, and has been committed to making down jackets for 49 years since.

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1976