波司登专注羽绒服42年,惊艳亮相2018中国品牌日活动
品牌动态

波司登专注羽绒服42年,惊艳亮相2018中国品牌日活动

2018.05.28

  5月10日,2018年“中国品牌日”博览会活动在上海展览中心拉开帷幕,波司登作为唯一受邀的羽绒服品牌亮相,现场展示全新品牌、产品及终端形象,引发到场嘉宾、媒体及观众及媒体热评。

  据悉,该中国品牌日系列活动由国家发改委等七部委联合主办的,邀请全国拥有强影响力和高知名度的优秀中国品牌,云集于上海,共同探讨民族品牌的全球发展。专注羽绒服42年,畅销美国、法国、意大利等72个国家的波司登,作为羽绒服行业唯一受邀的代表,在中国品牌日当天亮相上海展览中心。

  波司登集团董事长、总裁高德康在接受媒体专访时表示:为持续提升品牌在全球的竞争力,2018年波司登启动竞争战略,对品牌、产品、渠道进行全面升级,以响应国家建设品牌强国的号召。

  从召开5年来规模最大的加盟商大会,到携手阿里出海澳洲,再到本次中国品牌日系列活动中强势亮相,一系列行动体现了波司登提升品牌力的决心,吸引了市场和消费者的关注。

 

(波司登集团董事局主席高德康先生在“中国品牌日”活动接受采访)

(波司登集团董事局主席高德康先生在“中国品牌日”活动接受采访)

 

中国品牌日全新亮相  品牌成就尽显

  由法国顶尖团队设计为波司登打造的新一代终端形象,在本届中国品牌日活动中以展馆形式首次展现,一经亮相,便迅速收获了到场观众及媒体的好评。

  值得一提的是,10号中国品牌日当天下午,波司登还举办了以“衣·赋”为主题的T台大秀,将时尚设计融入羽绒服保暖功能科技,向大众展示了全新产品形象。

 

("中国品牌日"活动: 波司登"衣·赋"主题秀)

("中国品牌日"活动: 波司登"衣·赋"主题秀)

 

  在波司登展馆的品牌墙上,最吸引现场嘉宾及媒体眼球的,是波司登在过去42年中所取得的亮眼成就。

  波司登曾参与5项国际标准、9项国家标准、4项行业标准的制定,成为羽绒服行业标准的制定者与推动者。目前波司登在全球已累计销售超2亿件,畅销美国、法国、意大利等72个国家。未来,波司登还将继续积极探索行业标准,助推国内服装行业的发展。

 

42年坚守工匠精神 引领行业品质革命

  从1976年创立至今,波司登坚守工匠精神,42年来一直专注羽绒服研发、设计、制作,每一件羽绒服都经过了至少62位工艺师、150道工序。

  1995年波司登就率先将羽绒服含绒量提升至90%,引领中国羽绒服行业的产品品质革命,同年获得美国纽约博览会金奖、俄罗斯圣彼得堡博览会金奖。

  在国内市场,波司登凭借匠心工艺、可靠品质和良好口碑,已连续23年取得中国市场傲人销量。而在全球市场,波司登早在1999年就已经踏出“走出去”的第一步曾包揽全球三分之一的羽绒服,并在全球拥有强大的生产供应体系和可观的消费群体。

  如今,作为中国品牌日活动唯一受邀的羽绒服品牌,充分证明了波司登在行业中的领跑地位。

 

(“中国品牌日”活动:波司登品牌静态展)

(“中国品牌日”活动:波司登品牌静态展)

 

传承品牌使命 展现中国品牌自信

  波司登董事长、总裁高德康,在由新华社主办的中国民族品牌企业社会责任研究报告发布会上,通过主旨演讲传递了波司登坚守匠心、做强品牌、挺起“中国制造”脊梁的初心和使命。这与中国品牌日的主旨是相一致的。

  而在“中国品牌日”的博览会活动媒体采访中,高德康更是多次向外界传达出波司登全面升级品牌的信号,并强调建设中国品牌的重要性。

  他直言:“波司登在2018年投入数十亿启动竞争战略,着力重塑品牌,从品牌定位、产品策略、渠道布局进行全面升级。波司登将更加重视时尚设计及研发创意,用专业态度和工匠精神做产品,用创意创新提升产品质量和价值,打造高品优质的中国品牌新名片。这也是响应国家建设品牌强国号召,作为中国民族品牌,要不断提升品牌竞争力,参与到全球市场的竞争。”

  当下,波司登正以一个全新的品牌形象,全新的品牌战略,在“中国品牌日”的舞台上,向世界展示中国品牌的强大自信和实力。同时,波司登亮相本次中国品牌日活动,代表的不仅仅是其一个企业对品牌打造的坚持,还代表着新时代中国品牌已经开始走上强势崛起之路。


Related Articles
Trusted by Antarctic Adventurers and Celebrities Alike, Bosideng’s Professional Collection Becomes a Phenomenon on the Internet As winter sets in again and people start shopping for new seasonal outfits, Bosideng, a local Chinese brand, is perhaps the most coveted and desirable down jacket label of the year, thanks to its 44 years of commitment to quality and technological advancement in this category. Bosideng collaborates with the Chinese Antarctic Research Expedition and launches its Professional Collection for the 2020 winter season, which, since its release, has been adored by the market due to superior protection from the cold and a sleek city-ready design. “The Chinese Antarctic Research Expedition team members wear Bosideng down jackets,” as people share the news on social media, the iconic winterwear brand has become a true phenomenon on the internet again. 全球事件en 2020.12.15 Read Now
Sold Out Immediately! Bosideng New-Generation Down Jacket Becomes A Disrupter in the Fashion Market Bosideng and Jean Paul Gaultier are making their New-Generation Down Jacket the most coveted collab in this winter. Launched during the Double 11 Shopping Festival in China, as Bosideng’s flagship store on Alibaba’s Tmall was crushed by zealous shoppers, several most-chased-after designs were sold out in a very short time after drop. The retail stores were also inundated with customers, attracting internet celebrities to visit and purchase the latest collection. The New-Generation Down Jacket was also celebrated by the top five fashion magazines and recommended by celebrities, helping it get the most buzz in the whole fashion world. It is undoubtedly that the latest collection has become a trend with long-standing popularity. 全球事件en 2020.11.06 Read Now
Bosideng and Jean Paul Gaultier, the Former Creative Director of Hermès, Launched the New-Generation Down Jacket Collection Bosideng, the world-leading down jacket brand, and Jean Paul Gaultier, the legendary French designer and Former Creative Director of Hermès, unveiled their collaborative New-Generation Down Jacket Collection on October 28th, 2020 at Shanghai World Expo Culture Center. The show has been a star-studded event joined by a great number of celebrities and influencers, including Yang Mi and William Chan, both being the 2020 Designer Collection Ambassadors. Moreover, Alex Sun, CEO & Editorial Director of Marie Claire China, Diandian Liu, Vice President of Phoenix Media, and Masha Ma, the famous Chinese fashion designer also attended the fashion show to witness the latest release of the pre-eminent winter jacket brand. 全球事件en 2020.10.29 Read Now