Ultralight and Vibrant, Bosideng’s Tech-intensive Spring/Summer 2021 Collection Showcases Sun Protection Functionality
Brand Dynamics

Ultralight and Vibrant, Bosideng’s Tech-intensive Spring/Summer 2021 Collection Showcases Sun Protection Functionality

2021.05.10

         Bosideng has recently become a new entrant and the only down jacket brand on the Brand Finance Apparel 50 2021, the annual report of the most valuable apparel brands around the globe. As a leader in the functional clothing category, Bosideng releases its new Spring/Summer 2021 Collection, offering consumers a wide range of professionally crafted wear in the spring and summer seasons.

       Debuting the Premium Collection, the Fashion Sport Collection and the Urban Casual Collection, the brand focuses its product design and R&D on consumers’ need for sun protection in the warmer seasons. The new collections, inspired by the lightness and colorful tones of “clouds”, embrace the essence of unique avant-garde functional fashion and embarks on a journey of vibrancy and vitality.

lPremium Collection

       The Premium Collection is a combination of three themes, namely the High-end Business, the Trend of Fashion, and the Tech-intensive Functionality. With immaculate draping creating sleek lines and clean silhouettes, the “High-end Business” makes a perfect last layer that fits in any business settings. The biggest highlight is its adoption of SILVADUR-treated fabrics that provide advanced antimicrobial technology and deliver effective odor control, making sure the textiles stay fresh and clean as always and offering optimum protection to customers who expect unwavering elegance and quality.


       To offer solutions that resonate with young fashion followers, the trench coat of the “Trend of Fashion” theme combines original Korean-style loose-fit oversize design with permeable Toray nylon fabrics. Further use of local contrasting fabrics is a firm expression of style and fashion. the attentive finishing details such as resin zippers and fixation at cuffs also showcase Bosideng’s professional crafting and specialization in apparel production.


       There is also the “Tech-intensive Functionality” themed trench coat that caters to the need of outdoor lifestyle, combining design aesthetic with new technologies, where soft skin-friendly fabrics are enhanced with stretchability and breathability to offer a unique balance between function and fashion. 

lFashion Sport Collection

       The Fashion Sport Collection includes two themes, namely “Zero Gravity” and “7D Light Cloud”, both targeted at addressing the need for sun-shielding in everyday sports activities. The protective gears of this collection adopt the fabrics approved by the Evaluation for Solar Ultraviolet Radiation Protective Properties with UPF 40+ and a UVA transmittance rate below 5%, among which some even achieve a UPF value as high as 2,000. With a weight of merely 22 grams per square meter, the 7D Light Cloud sun protection jacket comes in as an ultralight design that ensures high performance in sports. The fresh light tones in appearance introduce a sense of brightness and vibrancy, encouraging the idea of finding “freedom” out of one’s busy everyday schedule and enjoying fun and comfort despite the spring and summer heat.

lUrban Casual Collection

       The Urban Casual Collection highlights technology-led sun protection, committed to having everyone well shielded in their daily commute. With a focus on comfort, the wear offers a nice drape that highlights the beauty of the human body shape by giving it a straight and tall look. Diverse model options also allow the collection to be versatile and adaptive, ensuring a unique trendy experience with optimum comfort and helping you stay cool and fresh on the summer commute.

       The new Spring/Summer 2021 Collection is now available in stores and has been well received by the mass public. Bosideng, with 45 years of experience in down jackets, has grasped vast experience in apparel design and production technology, which ensures excellent quality assurance, be it for down jackets in winters or for protective outwear in springs and summers. In the future, Bosideng is determined to offer products with a carefully crafted balance between fashion and function that address the real-life needs of consumers.


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