南极认证、明星青睐,波司登专业保暖系列火遍全网
全球事件

南极认证、明星青睐,波司登专业保暖系列火遍全网

2020.12.15
        又到了靠羽绒服保暖的季节,要说冬天最有人气、最受欢迎的羽绒服品牌,当属44年专注羽绒服的民族品牌波司登。今年冬天,波司登联合中国南极科考推出的专业保暖系列一经发布,就以强大的保暖实力和时尚设计赢得了大众的青睐。一时间“南极科考队穿中国波司登”成为了社交平台的热门话题,引发全民热议,又一次火遍全网。

(波司登专业保暖系列引发网络热议)
 
“能在南极穿的羽绒服”,明星达人纷纷种草

       11月25日,波司登联合中国南极科考推出的专业保暖系列正式发布,由南极科考队员共同参与设计、并经过极端环境实测。凭借专业的抗寒保暖能力和时尚的设计工艺,专业保暖系列瞬间成为时尚圈新晋保暖宠儿,“新一代种草王”王霏霏、人气爱豆许佳琪等时尚icon第一时间就分享了波司登羽绒服的日常穿搭,成为大众关注的焦点。
(许佳琪身穿波司登极寒系列)
 
       收获时尚圈好评的同时,专业保暖系列更是以出众的品质成功赢得名人大咖们的好感。著名主持人蒋昌建、神州数码董事长郭为、新希望集团董事长刘永好等知名商业人士,在出席商务活动时,便选择了波司登羽绒服作为正式着装。
 
保暖实力过硬,满足多样场景穿搭需求 

      不仅受到全网热议,波司登也获得专业人士和评测机构的一致首肯。南极昆仑站首任站长李院生表示:“波司登为南极科考队员设计的羽绒服,抵御了南极的严寒,保证了科考工作的顺利进行。”据悉,早在2020年11月10日,波司登专业户外系列就随着南极科考队一起踏上了我国第37次南极征程,助力科考队在极寒环境下顺利开展工作。
 

(中国南极科考队身穿波司登羽绒服)
 
      为满足不同场合的保暖需求,该系列推出登峰、滑雪、高端户外、极寒四个子系列,分别对应科考、户外、运动、出行等不同场景。
其中,登峰系列作为顶配版羽绒服系列,采用了蓬松度1000的顶级羽绒、“世纪之布”GORE-TEX面料、航天纳米保温材料“气凝胶”、生命探测仪等专业原料,不惧极端气候,成为全球顶尖水准的羽绒服装备。最近,登峰系列还斩获2020年第四届“中国优秀工业设计奖”金奖,专业实力再获权威肯定。
       滑雪系列则是滑雪等户外运动爱好者、专业运动员们的冬日户外必备利器。在高度保暖、防水防水的基础上,滑雪系列自带散热体系,可自主调节服装内的温度,便于运动后汗液和热气排出,户外表现令人惊艳。
       以高品质经常受到名人的青睐的高端户外系列,同样是一款被严苛的专业测评机构实力认可的专业羽绒服。含绒量90%、高蓬松度800+的欧洲进口鹅绒和红外线蓄热内里,让高端户外系列得以实现全天候保暖。该系列采用了全球专业户外装备面料GORE-TEX和旗下GORE-TEX INFINIUM™,持久防风防水,高度透气,可媲美专业户外装备。
       而备受明星达人追捧的极寒系列,则因其更适合日常通勤的时尚廓形设计,成为冬日穿搭的“时尚主角”。极寒系列拥有三重保暖技术,高端覆膜面料、含绒量90%高蓬松度600+的大朵鹅绒、针织高弹性防风手套袖口及蓬松丰沛大毛领,足以抗寒-30°C,带来长久温暖感受。杨幂、陈伟霆、秦昊、马伯骞等明星的日常都可以看到身穿波司登极寒羽绒服出行,成为了行走的“人肉种草机”。
 
(陈伟霆身穿波司登高端户外系列,图片来源网络)
 
       既被中国南极科考认证,又吸引了明星名人共同打call,波司登专业保暖系列实力出圈,成为了众多消费者的购买首选。据了解,自寒潮来袭后,波司登门店内来购买羽绒服的人群络绎不绝,其中专业保暖系列的销量一路走高。波司登天猫旗舰店也继双11“八分钟破亿”的佳绩后,又迎来新一波的销售热潮。
 
(波司登线下门店,消费者排队选购)
 
探索求新  波司登“温暖全世界”初心不变

       波司登的每一次探索和创新,都有着积极的引领意义。此次与中国南极科考联合推出专业保暖系列,既助力我国极地科考事业的装备升级,也在特殊时期为大众带来了更专业、更保暖的羽绒服,提供更多专业保障,帮助大家防寒保暖,预防感冒。
       专注羽绒服44年,波司登在羽绒、面料、工艺、版型等方面不断创新。依靠“科技+专业”的硬实力,通过精湛工艺与卓越品质,波司登持续展现出专业精神和品牌态度,向大众诠释了畅销全球72国,赢得超过2亿人次选择的温暖实力,更提升了其作为中国服装代表性品牌的国际影响力,助力全球消费者温暖过冬。

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