线上线下抢断货,波司登“新一代羽绒服”成全民收割机
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线上线下抢断货,波司登“新一代羽绒服”成全民收割机

2020.11.06
 线上线下抢断货,波司登“新一代羽绒服”成全民收割机
 
       盘点今年冬天最火的爆款,必属波司登和高缇耶合作推出的“新一代羽绒服”!本系列发售正值双十一期间,线上天猫旗舰店持续开启疯抢模式,多款爆款上线不久便被抢断货;线下门店人山人海,吸引众多网红达人争相打卡选购;五大顶尖时尚杂志盛赞,明星们更纷纷种草,掀起整个时尚圈的羽绒服选购热潮!成为这个冬天热度居高不下的时尚新风潮。
 
明星“团宠”,线上线下上演“抢不到的波司登”    

       有着“爱马仕黄金时代缔造者“之称的法国殿堂级设计大师让·保罗·高缇耶,曾经连续7年担任爱马仕设计总监,拥有众多如鱼骨腰封、海魂衫、尖锥胸衣等开创性设计,引领着时尚潮流。继2019年首次与中国服装品牌波司登推出设计师联名系列后,今年高缇耶第二次携手波司登,合作推出“新一代羽绒服”系列,一经发布,引发时尚圈震荡,刷屏全网。
       带货力top级的杨幂、全能潮流艺人陈伟霆等时尚顶流已经早早将“新一代羽绒服”穿上身,唱跳歌手虞书欣、孔雪儿、孟佳,演员宋妍霏、宋轶,国际名模雎晓雯这些“行走的衣架子”也纷纷上身,演绎羽绒服的时髦穿搭法。


       波司登与高缇耶的“新一代羽绒服”系列不仅成为明星收割机,更霸屏时尚圈头条,在联名系列正式发布发售后,不仅获得国内媒体的热议报道,也引得《Vogue》、《Harper’s Bazaar》、《COSMO》、《ELLE》、《嘉人Marie Claire》五大顶尖时尚杂志刊物的同时点赞,在时尚圈引发了巨大反响!


       不仅明星,网红达人、消费者们也都纷纷在第一时间预定。10月28日的大秀采用了即秀即买模式,“新一代羽绒服”系列在秀后即刻于天猫旗舰店上线,秀场及明星同款的热门款式供不应求,不久便出现断码断色的情况;秀后第二天零点,“新一代羽绒服”也在各大波司登专卖店开售,吸引了众多消费者到门店抢购。



温暖时髦兼备 一件时装羽绒服演绎冬日魅力造型
 
       不仅赢得了整个时尚圈的瞩目,波司登 X 高缇耶 “新一代羽绒服”系列更是激发了时尚达人们的穿搭灵感,让羽绒服成为今冬最火爆的时尚穿搭单品。在羽绒服的版型设计和多元穿搭可能性的探索方面,波司登和高缇耶着实下了一番功夫。
       鱼骨腰封元素承袭了高缇耶经典的高定设计风格,结合“大皇宫”系列腰部收身的设计,能更好地展现女性的曼妙曲线和身材比例,其中的风衣型羽绒服搭配西服领设计,更是展现出十足的创意。在裁剪上,波司登以百万版型库为参考,打造出最适合亚洲身型特点的版型。运用先进的直充绒工艺,解决了穿羽绒服最头痛的跑绒问题。“巴黎雪夜”和“经典海军”系列也是本季大受热捧的元素。极具巴黎风情的雪景元素,浪漫感十足,大廓形立领和“一衣两穿”等设计实用又时髦。代表高缇耶经典风格的海军元素,无论是搭配同色系下装,还是工装及休闲风格,都能有意想不到的效果,真正做到“秀款在日常中也能很百搭”!



       除了设计上高缇耶和波司登都在不断打破“红毯”和“日常”的区隔,选材和制作工艺上也是巧思尽显。欧洲进口5A级800+高蓬松度大朵鹅绒、精致的工艺细节、高品质的缎纹面料,以及为了给人们在特殊时期带来多一层防护而采用的纳米抗菌面料,加上高缇耶融合了其经典高定风格的设计,打造出的不单单是一件羽绒服,更是塑造了让人感叹的,集美学、品质、功能和百搭性于一身的高定羽绒服系列。
 
强劲发力 波司登代表中国品牌持续影响国际
 
       波司登怀着温暖世界的初心,以及与高缇耶在羽绒服美学追求上的强烈共鸣,再次碰撞诞生出了此次“新一代羽绒服”系列。44年以来,波司登与高缇耶都有着不断突破和创新的共同理念。高缇耶天马行空的设计灵感通过波司登专业工艺得以实现,而这都是来源于波司登44年对专业羽绒服的极致追求。


       在羽绒服领域深耕多年的实力,使得波司登早已一马当先,成为行业当之无愧的佼佼者。相继登陆纽约、米兰、伦敦三大国际时装周,持续联手国际顶尖设计师推出联名系列,2019年还荣获新浪时尚“全球最受欢迎羽绒服”奖项等,随后发布的全球顶级配置“登峰系列”更是突破行业极限,选用北纬43°黄金羽绒带的珍稀鹅绒、“世纪之布”GORE-TEX面料和航天纳米保温材料、RECCO生命探测仪等尖端工艺和科学技术,经过489道工序制作而成。以“全面保暖、无惧环境挑战、专业防护”三大核心功能,重新定义了专业羽绒服。
       波司登当之无愧成为唯一能与国际品牌匹敌的中国品牌。相信未来,波司登也将继续秉承专业的精神和专注的品质,在世界舞台上绽放中国之光。

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