A new expedition to Mount Everest! Bosideng helps measure world-known Mount with
Brand Dynamics

A new expedition to Mount Everest! Bosideng helps measure world-known Mount with "China Warmth"!

2020.05.27

On May 27, the Mount Everest Survey Team successfully reached the summit of Mount Everest, marking the completion of the 2020 Mount Everest survey expedition and the first success in such a survey mission by Chinese surveyors. It has redefined the height of Mount Everest, and set another milestone in China's mountaineering history.

Li Guopeng, leader of the first geodetic survey team of the Ministry of Natural Resources, said that every Mount Everest survey expedition is an occassion to demonstrate China's comprehensive strength and world-class surveying and mapping technologies. The harsh conditions of Mount Everest pose great challenges not only to the will of the climbers, but also to surveying and mapping equipment, mountaineering equipment and other professional equipment. In this height determination mission, Bosideng, who has protected China’s mountaineering community for 22 years, once again provided professional mountaineering clothing that protect the climbers from the cold, keep them warm, and meet their other functional needs during the climb. It can be said that in the past 22 years, we have witnessed the Chinese National Mountaineering Team surpassing themselves time and time again, and also witnessed the development and progress of Chinese clothing brands that have supported them all along.

A new expedition to Mount Everest! Bosideng helps measure world-known Mount with

(CCTV interview with Wang Yongfeng, Commander in Chief of the 2020 Mount Everest Survey Frontline Command)

“A Generation” inspired by the mountaineering spirit

2020 marks the 60th anniversary of the first time that Chinese people climbed to the top of Mount Everest. Looking back, every honor acquired by China's mountaineering community is a reward to the difficulties and obstacles overcome by generations of Chinese mountaineers. The mountaineering spirit of "Dare to scale new heights, and never yield" shown by them is the best reflection of the spirit of the times.

Nohting is more impressive than the first time that the Chinese National Mountaineering Team scaled to the top of Mount Everest in the 1950s. At that time, while the British and Swiss mountaineering teams had successfully reached the top of Mount Everest from the South Ridge located in Nepal, no one had ever made it to the top from the North Ridge located in China. Some countries used this as an excuse to question China: "You have never been to the top. How can you claim it to be yours?" However, faced with the problem of a short supply of specialized mountaineering equipment, the Chinese National Mountaineering Team had to buy equipment from abroad, which were only accessible to main team members, and not enough to meet the needs of the whole team. In response to the questioning, the Chinese National Mountaineering Team was resolved to keep climbing. With the national mission on mind, motivated by strong conviction, they scaled to the summit for China, breaking the myth that Mount Everest could not be conquered from the North Ridge.

The mountaineering spirit of "Dare to scale new heights, and never yield" has inspired generations of Chinese. It has also inspired Bosideng to be its proponent. One day in the early summer of 1975, when Mr. Gao Dekang, founder of the Bosideng brand and board chairman and president of the Bosideng Group, read in the newspaper an article about the Chinese National Mountaineering Team in mountaineering suits overcoming various difficulties to get to the top of Mount Everest, he was deeply impressed by their spirit and conviction, and made up his mind to make down jackets his whole life. Since then, with the conviction to create good down jackets, Bosideng has continued to make breakthroughs through product upgrading, and become the world-famous brand that we are familiar with today.

It can be said that the Chinese National Mountaineering Team has manifested China's sovereignty with the spirit of intrepidity and hard work while mountaineering. Being the guardian of mountaineers, Bosideng has helped them scale to the top with professional and quality mountaineering clothes, showcasing the strength and rise of Chinese brands to the world.

Reaching the peak, so is Bosideng

In fact, Bosideng has never let us down. With quality as the foundation, Bosideng is forging ahead. It has fully demonstrated its corporate spirit of "Fear no difficulty, Fear no suffering, Strive for independce and improvement, Dare to innovate, Pursue excellence, and Be Number One" in the process of helping the mountaineers reach the peak time and time again.

When the Chinese National Mountaineering Team successfully reached the summit of Mount Everest on May 24, 1998 with the help of Bosideng, they placed the team flag saying "China Bosideng Mountaineering Team" and a metal plate bearing the inscription "Bosideng is NO.1 in China, and challenges to be a world famous brand" on the world's highest peak with an altitude of 8,844.43 meters above sea level.

A new expedition to Mount Everest! Bosideng helps measure world-known Mount with

(Ci Luo of Chinese National Mountaineering Team wearing Bosideng down jacket on the top of Mount Everest in 1998)

In 2019, Bosideng released the Mountaineering collection, which broke the limits of down jacket production and redefined professional down jackets. Once again, Bosideng down jackets is lending a helping hand to the Chinese National Mountaineering Team on their expedition to the peak of Mount Everest.

Cai Qing of Chinese National Mountaineering Team wearing Bosideng Mountaineering collection climbing Mount Everest in 2019

(Cai Qing of Chinese National Mountaineering Team wearing Bosideng Mountaineering collection climbing Mount Everest in 2019)

And this year, Bosideng assisted the 2020 Mount Everest Survey Expedition with upgraded functionality and warmth of mountaineering suits, demonstrating the strength and pride of Chinese brands to the world.

Mount Everest Survey Team doing altitude training in 2020

(Mount Everest Survey Team doing altitude training in 2020)

Adhering to the spirit of "Never Stop", Bosideng has never stopped in its pursuit of quality, which has led to breakthroughs and upgrades of Chinese down jackets as well as a good reputation among professionals of various industries.

Ci Luo, leader of the 2020 Mount Everest Survey Team, once said, “It is precisely because of the leadership of Chinese companies like Bosideng that Chinese brands have always adhered to the spirit of pursuing independce, improvement, innovation and excellence, so that each industry can rise to the top of the world." And the "legless mountaineering warrior" Xia Boyu was generous with his praise of Bosideng, saying: "In the future, I hope I can wear Bosideng down jackets to complete the 7+2 challenge, namely climbing the highest mountain peaks on each of the seven continents and journeying to the North and South poles.".

Even in an interview with a CCTV News reporter last year, the Chinese Antarctic scientific expedition team was spotted wearing Bosideng's down jacket when working in Antarctica.

A new expedition to Mount Everest! Bosideng helps measure world-known Mount with

(A memeber of the Chinese Antarctic scientific expedition team wearing Bosideng in an CCTV News interview)

It is the shared responsibility of Chinese enterprises to build Chinese brands open to the world. However, the road to success is neither smooth nor straight. Only companies like Bosideng that are open, innovative, courageous to challenge themselves and persistent can continue to surprise the market. We'd better be forward-looking and expect the Chinese brand Bosideng to unleash its Chinese ingenuity and charisma by sticking to the mountaineering spirit and continued upgrading in the next five to ten years.


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