再征珠峰!波司登以“中国温度”助力丈量世界高度!
品牌动态

再征珠峰!波司登以“中国温度”助力丈量世界高度!

2020.05.27

5月27日,珠峰测量登山队顺利登上珠峰之巅,标志着2020珠峰高程测量登山活动圆满成功。此次登顶测量成功,实现了我国专业测绘人员首次登顶珠峰测高,重新定义了世界之巅的高度,再次创下中国登峰历史上的又一里程碑。

自然资源部第一大地测量队队长李国鹏表示,每一次的珠峰测量,都是中国综合实力和世界一流的测绘科技水平的展现。珠峰环境恶劣,不仅仅对攀登者的意志,对测绘、登山设备等专业物资也带来了极大的考验,而在此次高程测量工作中,守护中国登山事业22年的波司登再次为其提供了专业登山服支持,在攀登过程中保障御寒及功能需求。可以说,在这22年里,我们见证了中国登山队一次次的超越自我,也见证着其背后默默支持的中国服装品牌的发展与进步。

2020珠峰测量登山前线指挥部总指挥王勇峰接受央视采访

(2020珠峰测量登山前线指挥部总指挥王勇峰接受央视采访)

受登峰精神奋发的“一代”

2020年是中国人首次登顶珠峰成功60周年,回望过去,每一次中国登山事业荣誉的取得,都是对历代攀登者们克服艰难险阻的嘉奖,其展现的“勇攀高峰,永不放弃”登峰精神,是时代精神的最佳映射。

最令人印象深刻的,莫过于上世纪50年代中国登山队首次登顶珠峰的事迹。在当时的时代背景下,英国和瑞士登山队先后从尼泊尔境内的南坡成功登顶珠峰,但在中国境内的北坡,始终无人自此登上世界之巅,个别国家以此为由,对中国发起了质疑:“你们都没登上去过,怎么能说是你们的呢”。然而彼时中国登山队的登山装备匮乏,只能从国外进口装备,而且只提供给主力队员使用,无法满足整个登山队的需求。面对质疑,中国登山队毅然决然继续攀登,肩负着国家使命,以顽强的信念为国登顶,打破了北坡无法登顶的神话。

勇于挑战、永不言败的登峰精神感染了一代又一代,这其中也影响了波司登,使其成为了“攀登精神”的弘扬者。1975年初夏的一天,波司登品牌创始人、波司登集团董事局主席兼总裁高德康先生在报纸上看到中国登山队队员身穿登山服克服种种困难攀登珠峰的报道,登山队员的精神信念给他烙下了深刻的印象,他立下了一辈子做羽绒服的志向。自此,波司登凭借着做好每一件羽绒服的信念,在一次次的品质升级中不断自我突破,成为了我们现今耳熟能详、驰名海外的知名品牌。

可以说,中国登山队用无畏攀登、艰苦奋斗的精神彰显了中国主权,而波司登则成为了攀登者们的守护者,以专业与品质兼具的登山服助力完成登山大业,并向世界展示中国品牌的实力与崛起。

登峰造极,波司登亦如是

事实上,波司登也从未让我们失望过。以品质筑基、砥砺前行的波司登,在一次次的助力登顶过程中,充分展示了“不怕困难、不怕委屈、自强不息、敢于创新、追求卓越、永争第一”的波司登企业精神。

1998年5月24日,波司登首次助力中国登山队成功登顶珠穆朗玛峰,并将"中国波司登登山队"队旗和刻有"波司登雄居中国第一,挑战世界名牌"的金属牌放到了海拔8844.43米的世界最高峰。

1998年中国登山队次洛穿着波司登羽绒服登顶珠峰

(1998年中国登山队次洛穿着波司登羽绒服登顶珠峰)

2019年,波司登推出登峰系列,突破了羽绒服的制作极限,重新定义了专业羽绒服,波司登羽绒服再次助力中国登山队踏上攀登珠峰的征程。

2019年,中国登山队员蔡卿身穿波司登登峰系列攀登珠峰

(2019年,中国登山队员蔡卿身穿波司登登峰系列攀登珠峰)

而在今年,波司登助力2020珠峰测量登山活动,对登山服的功能性及保暖性进行再度升级,向世界展示着中国品牌的实力与骄傲。

2020珠峰测量登山队进行高海拔适应性训练

(2020珠峰测量登山队进行高海拔适应性训练)

抱持着“永不止步”的奋斗精神,波司登一而再地苛求品质,实现了中国羽绒服的突破与升级,同时也收获了各界专业人士的良好口碑。

2020珠峰测量登山队队长次落曾表示,“正是因为有波司登这样的中国企业引领,中国民族的品牌始终坚持着自强不息、勇于创新、追求卓越的精神,每个行业才能走上世界的高峰。”而“无腿登山勇士”夏伯渝也曾不吝言辞地赞美波司登,称:“未来希望穿着波司登羽绒服,携手波司登一起完成“七大洲最高峰+两大南北极地”的极限挑战。”

甚至在去年央视新闻记者的一段采访中也能发现,中国南极科考队在南极工作时,穿着的也是波司登的羽绒服。

央视网采访穿着波司登工作的南极科考队员

(央视网采访穿着波司登工作的南极科考队员)

面向世界打造中国品牌,是中国企业共同的责任。但成功之路并非坦途,也非直线,唯有像波司登这样开放创新、勇于自我挑战并持之以恒的企业,方能不断给予市场惊喜。不如将眼光放长放远,一起期待未来5年乃至10年,秉承“登峰精神”不断进阶的中国品牌波司登,呈现属于中国的“匠心魅力”。


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