致敬奋斗者的时代
品牌动态

致敬奋斗者的时代

2018.02.27
艰苦奋斗,不忘初心。砥砺奋进,共赢未来!

  “激活品牌,重构未来”——2018波司登新春工作会议隆重召开。2月27日-28日,激情昂扬的波司登家人齐聚一堂,满怀信心,共启品牌发展新征程。

 

致敬2017,致谢团队

  2017年,波司登品牌取得了优异的成绩,营收及利润连续3年“双增长”。

 

 

直面挑战 重构未来

  在新的竞争形势下,波司登品牌亟待重新激活,才能构建更伟大的未来。

 

 

 

回归初心,激活品牌

  2018年,是波司登激活品牌,重构未来的“亮剑”之年。拉高品牌势能,聚焦核心业务、打造核心竞争力,进入全新的波司登时代!

 

致敬奋斗者的时代

 

 

 

抢占顾客心智,创建认知优势

 

全球热销的羽绒服专家

 

在全球,超2亿人次穿中国波司登!

波司登,专注羽绒服42年,

畅销美国、法国、意大利等72个国家。

 

高度成就梦想,品牌引领未来

  在新时代和消费升级的环境下,要不忘初心,牢记使命,传承创业精神,成就一个有伟大使命的企业,做一个创造更大社会价值的企业。

 

致敬奋斗者的时代

  坚定不移地推动品牌定位战略,通过思维统一、战略聚焦、目标统一、保障一贯做到力出一孔。围绕品牌力、商品力、渠道力进行系统部署。全面加大品牌投入资源展望未来,更要通过激励模式做到利出一孔。未来3年、5年、10年都要坚定不移的执行品牌定位战略。通过企业自醒、品牌自信、使命自觉,共同创造一个属于波司登的全新时代!

 

致敬奋斗者的时代

激情昂扬,逐梦奋进

  围绕“全球热销的羽绒服专家”定位,从品牌,商品,渠道,形象,零售板块进行战略配称几核心策略讲解,并通过年度预算进行布局解读。

  品牌:聚焦战略定位,高举高打、强势曝光,占据消费者心智,高势能公关推广,引导流量转化,全面提升波司登品牌力。

  商品:匹配羽绒服专家定位,全面推动商品升级。建立大商品管理及供应链体系,快速提高商品运营效能,创造更大价值。

  渠道:聚焦品牌渠道力,推动渠道升级,全力开发时代渠道。加强资源配置,助力品牌定位战略,为实现经营结果打下坚实基础。

  形象:承接品牌定位,加大资源投入,开发专家空间形象,助力终端升级与商品呈现,全面提升消费者购物体验。

  零售:直面挑战,冲刺激情目标,品牌战略升级势在必行,坚定不移承接战略,执行到位。以“自信”的状态,全力以赴,创造价值结果。

  财务:围绕战略目标,匹配各项政策,合理配置资源,为目标全面达成保驾护航!

 

艰苦奋斗再创业

  集团董事长、总裁高德康发表新春重要讲话。

  新时代是奋斗者的时代,幸福都是奋斗出来的,奋斗本身就是一种幸福,不忘发展初心,坚定信念,用品牌升级赋能成长活力,以改革创新驱动持续发展,做新时代品牌强国的领军者!

 

致敬奋斗者的时代

  万物竞茂催人进,东风浩荡好扬帆。波司登人张扬着奋斗者的荣光,在全球化竞争中彰显中国品牌的力量,共同铸就百年品牌、千亿梦想的伟大征程!


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