Mountaineering collection is coming soon after 21 years of supporting Chinese mountaineering
Brand Dynamics

Mountaineering collection is coming soon after 21 years of supporting Chinese mountaineering

2019.10.25

At 2:30 pm of October 30, Beijing time, Bosideng is going to hold a Mountaineering collection release in Shanghai to officially unveil the new collection to the world. A leading figure for the Chinese National Mountaineering Team Ci Luo and Laureus World Sports Awards winner Xia Boyu will attend the release.

 

Mountaineering collection with new breakthroughs to be released

Every down jacket of the to-be-released Mountaineering collection is inspired by and named after a world-famous mountain, and made with Bosideng’s 43-year dedication to and expertise in down jackets. A map of the world-famous mountains on the inner lining symbolizes mankind’s exploration spirit of constantly challenging the limits of the nature around the world.

Bosideng has made continuous efforts to improve itself, innovate and make breakthroughs. This Mountaineering collection employs cutting-edge technologies, and exceeds industry standards in the fields of down, fabric, design, techniques, etc. It is top notch, even by international standards.

 

Bosideng, with mountaineering spirit of 43 years, witnesses Xia Boyu climbing to the top of Europe’s highest mountain

Xia Boyu, Laureus World Sports Awards winner, witness and pioneer of China’s mountaineering history, will attend Bosideng Mountaineering collection release on October 30.

In 1975, Xia Boyu, who was only 26 years old, had to have his legs amputated after they were severely damaged from freezing temperature while helping his teammates during his first time climbing the Mount Everest. Despite these setbacks, Xia Boyu never gave up. Instead, he was fearless, determined, and willing to challenge and push himself to the limits. And after five attempts to scale the Mount Everest in 43 years, he was finally successful and made it to the top on his fifth attempt in 2018. From 1975 to 2018, it took Xia Boyu 43 years to surmount the obstacles and fulfill his dream about the Mount Everest.

For Xia Boyu, reaching the top of the Mount Everest is not the final destination, but a new beginning in life. On August 26, 2019, with the help of Bosideng, Xia Boyu made it to the top of Europe’s highest Mountain Mount Elbrus in a Mountaineering down jacket. He is currently making preparations for his next extreme challenge, conquering the highest mountain peaks on each of the seven continents and the North and South poles.

 

Xia Boyu climbing the Mount Elbrus in Bosideng Mountaineering in 2019

Xia Boyu climbing the Mount Elbrus in Bosideng Mountaineering in 2019

 

Xia Boyu has best illustrated the mountaineering spirit with his 43 years of persistence and fight. For Bosideng, 43 years is what it took to reach the top by never forgetting its history and striving for excellence. Bosideng has always been focused on research and development to create this groundbreaking Mountaineering collection, which is not only a sincere tribute to Chinese mountaineers, but also a hope that Bosideng can help Chinese mountaineers in successfully scaling higher mountains.

 

Helping Chinese National Mountaineering Team climb Mount Everest twice after 21 years of continuous efforts

As the world's first mountaineering team that reached the summit of Mount Everest from the North Ridge, the Chinese National Mountaineering Team, like any Chinese, love China and are always ready to work hard, and make it their mission to defend the glory of China. As they take on seemingly impossible tasks, one after another, they have created so many inspiring legends.

It is rarely known that the Chinese National Mountaineering Team was faced with the problem of a short domestic supply of specialized mountaineering equipment in the early years. So they had to buy expensive equipment from abroad, which could only be given to a small number of main players. More than two decades ago when Bosideng became friends with the Chinese National Mountaineering Team, it was impressed by the fearless spirit, strong will and perseverance of these brave mountaineers and felt sorry about the difficulties and obstacles impeding their development. Since then, Bosideng has been committed to the development of down-filled mountaineering jackets, hoping to produce professional Chinese down-filled mountaineering jackets.

When members of the Chinese National Mountaineering Team successfully reached the summit of Mount Everest wearing Bosideng down jackets on May 24, 1998, they placed the team flag saying "China Bosideng Mountaineering Team" and a metal plate bearing the inscription "Bosideng is NO.1 in China, and challenges to be a world famous brand" on the world's highest peak with an altitude of 8,844.43 meters above sea level. In the past 21 years, Bosideng has worked relentlessly to optimize design and improve performance of down-filled mountaineering jackets in all aspects to meet the professional protection needs in extreme environments in the process of mountaineering. On May 23, 2019, the Chinese National Mountaineering Team once again successfully reached the summit of Mount Everest with the help of Bosideng.

 

Chinese National Mountaineering Team reaching the top of Mount Everest in 1998

Chinese National Mountaineering Team reaching the top of Mount Everest in 1998

 

21 years of persistent pursuit seems to be a tacit understanding between Bosideng and the Chinese National Mountaineering Team, and also the continuation of the mountaineering spirit. For the past 21 years, Bosideng has become friends with many great and brave Chinese mountaineers on its way to the peak, fighting and growing together. A leading figure of the Chinese National Mountaineering Team Ci Luo will also attend the Bosideng Mountaineering collection release on October 30.

 

Chinese National Mountaineering Team conquering Muztagh Ata (7509 m) in Bosideng in 2019

Chinese National Mountaineering Team conquering Muztagh Ata (7509 m) in Bosideng in 2019

 

Professional protection for courageous men on their way to the top

Throughout the development of Bosideng, it has witnessed and supported many "mountaineers" of different fields that have worked tirelessly in pursuit of their dreams.

At the Torino 2006 Olympic Winter Games, Han Xiaopeng won China’s first gold medal for men's skiing event in a ski suit independently developed by Bosideng. This Bosideng ski suit, technology-packed, high-performance and of Chinese style, is now kept by the Olympic Museum.

 

Han Xiaopeng winning freestyle skiing at the Torino 2006 Olympic Winter Games

Han Xiaopeng winning freestyle skiing at the Torino 2006 Olympic Winter Games

 

In July 1998, Bosideng went to Gran Howe Island with the China Arctic Scientific Expedition Team, protecting them from the extreme cold climate as a participant in the Arctic expedition.

In October 1999, Bosideng voyaged to the Antarctic with China Antarctic Scientific Expedition Team aboard China’s icebreaker Xue Long (Snow Dragon). Once again, Bosideng succeeded in its fight against the extreme cold climate and helped the Expedition Team complete the challenge of reaching the top of the Antarctic.

Having crossed mountains, conquered the Arctic and the Antarctic, and fought snow storms, Bosideng is the only down jacket brand in China that conquered Mount Everest, the Arctic and the Antarctic, supporting China's sports cause and scientific research in the the Arctic and the Antarctic.

 

43-year commitment to down jackets and well sold in 72 countries

Bosideng has been dedicated to product R&D and production since 1976. Every Bosideng down jacket has to go through at least 62 craftsmen and 150 procedures. Furthermore, Bosideng is the first to raise down content to 90% and fill power to 800+, becoming the benchmark for the whole down jacket industry.

High-standard production techniques have won Bosideng many international certifications and honors. In 1995, Bosideng won Gold Awards at the USA National Merchandise Show and at the St. Petersburg Expo in Russia, first introducing fashion concept to down jackets. In 2001, Bosideng was awarded Certificate of Quality by Association Technologie Nouvelle de France. In 2018, Bosideng was awarded 2019 Gear of the Year for Outdoor by Outside.

Well sold in 72 countries including the USA, France and Italy, Bosideng has been chosen by 200 million people worldwide, winning recognition by professional authorities and showcasing the strength of Chinese brands on the international stage.

At 2:30 pm of October 30, Bosideng Mountaineering collection release is going to unveil the whole collection officially.


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