Bosideng releases Mountaineering collection of brand new high-tech down jackets with 43-year expertise
Brand Dynamics

Bosideng releases Mountaineering collection of brand new high-tech down jackets with 43-year expertise

2019.10.30

At 2:30 pm of October 30, Beijing time, Bosideng held Mountaineering collection release in Shanghai to officially launch the new collection, each item of which is priced over RMB 10,000. Laureus World Sports Awards winner Xia Boyu, a leading figure for the Chinese National Mountaineering Team Ci Luo and some big names in other fields attended the release. Nearly 400 professionals from various industries, industry associations and media were present to witness the release.

 

Bosideng Mountaineering collection

Bosideng Mountaineering collection

 

Inspired by world-famous mountains, this Mountaineering collection uses rare goose down from the golden down area located at 43 degrees north latitude, GORE-TEX and aerospace nano thermal insulation material. Every jacket is produced through 489 procedures using cutting-edge technologies and techniques such as 3-dimensional honeycombs for down filling, waterproof glue and RECCO. With three core benefits, namely all-round protection against coldness, no fear in any weather conditions and professional protection, this Mountaineering collection redefines professional down jackets.

 

Xia Boyu, who were present at the release, said that Bosideng, as the industry leader, employed cutting-edge technologies into this Mountaineering collection to manufacture industry-leading down jackets. Ci Luo, who also attended the release, said that it was because of the exemplary models set by Chinese companies like Bosideng that Chinese brands never ceased in their efforts to improve themselves, innovate, and pursue excellence. Only in this way could these industries ascend to the top of the world. Unlike conventional clothing collection releases, this release not only provided detailed information on the functions and employed technologies of this collection, but also reproduced the Mount Everest at the release. Bosideng was the first in the clothing industry to present its collection in the form of rappelling.

 

Golden rare goose down to provide all-round protection against coldness

The Mountaineering collection uses rare goose down from the golden down area located at 43 degrees north latitude. Only 15 grams of fine goose of the chest and abdomen areas are hand-selected from 4 out of 1000 geese by professional down collectors. These jackets are filled with 5A-grade 1000 fill power down, and have a down content of 95%. The new technique of filling down into a three-dimensional structure imitating honeycombs is employed to ensure even down distribution inside the jackets and a stable shape. Some detail designs such as the stand-up collar and fleece hand pockets enable multiple outstanding protection against coldness for the wearer.

 

Mountaineering collection: top goose down from 43 degrees north latitude for the

Mountaineering collection: top goose down from 43 degrees north latitude for the

 

Windproof, rainproof and breathable, No fear in any weather conditions

The Mountaineering collection uses GORE-TEX, dubbed as "the second human skin". Each square inch of a GORE-TEX membrane contains 9 billion tiny pores. Each microscopic hole is 20,000 times smaller than a water droplet and 700 times larger than a water vapor molecule, making it durably windproof, waterproof and very breathable. In addition, all seams are handled with special waterproof glue, which can effectively prevent rain from coming in through the seams. FITGO-TECH, employed for the hood, enables adjustment of the hood brim size with just one hand. Designs of the stand-up collar, retractable windproof cuffs and elastic windproof skirt enable the jacket to stay fit to the body in the areas of the neck, wrists and waist, truly achieving all-round protection against rain and wind.

 

Mountaineering collection: GORE-TEX

Mountaineering collection: GORE-TEX

 

Humanized design enables professional protection

The Mountaineering collection employs electronic devices protection pockets made of aerogel, aerospace nano thermal insulation material used for the Long March-5 rocket, to prevent faster power loss caused by low temperature. MAGIC CHAIN is employed to allow the hood to automatically detach from the jacket when the force exceeds the safety threshold, further ensuring your safety during climbing or participating in other outdoor activities. Each jacket of the Mountaineering collection is implanted with a permanent RECCO, which enables rescuers to quickly locate you and improve the success rate of rescue operations if you encounter an avalanche or other accidents while engaging in outdoor activities.

 

A technology-packed release with products winning professional recognition

At the venue entrance is a long corridor composed of world-famous mountains, such as the world’s highest mountain Mount Everest and Europe’s highest mountain Mount Elbrus. It all looks so magnificent and grand. And the ice sculpture outside the venue perfectly reproduces extremely cold places with glaciers and mountains. All these arrangements echo not only the theme of Mountaineering but also the cutting-edge technologies and techniques employed for this Mountaineering collection .

 

Corridor of word-famous mountains at the venue

Corridor of word-famous mountains at the venue

 

In addition, the show was also technology-packed. Against the background of the Mount Everest shown on the big screen, four professional models wearing down jackets from the to be released Mountaineering collection and wire descended slowly from above the stage. Then they began to climb up the snow-covered mountain with firm and steady steps. After getting to the top, these four models rappelled to the center of the stage with four Mountaineering down jackets appearing on the big screen. Amazed by the technology-packed and creative show, audience at the release all began to take pictures with their mobile phones. The show was so well received with constant applause and enthusiasm.

 

Models wearing Mountaineering down jackets rappelling to the stage at the release

Models wearing Mountaineering down jackets rappelling to the stage at the release

 

Showcasing Mountaineering down jackets at the release

Showcasing Mountaineering down jackets at the release

 

In addition to the futuristic show, Laureus World Sports Awards winner Xia Boyu and a leading figure for the Chinese National Mountaineering Team Ci Luo also attended the release and delivered speeches.

 

Xia Boyu: I was shocked by the technology, techniques and rigorous attention to details after witnessing the Mountaineering release at close range. This year, I was fortunate to climb to Europe’s highest mountain Mount Elbrus with the help of Bosideng. In the future, I hope I can wear Bosideng down jackets to complete the 7+2 challenge, namely climbing the highest mountain peaks on each of the seven continents and journeying to the North and South poles.

 

Xia Boyu delivering a speech at the release

Xia Boyu delivering a speech at the release

 

Ci Luo: Bosideng assisted the Chinese National Mountaineering Team in climbing to the top of the Mount Everest twice, respectively in 1998 and 2019. During these 21 years, Bosideng has made continuous efforts to improve its technologies for down jacket making. The Mountaineering collection released this time are top notch in all aspects. I feel proud of these breakthroughs made by Chinese brands.

 

Ci Luo delivering a speech at the release

Ci Luo delivering a speech at the release

 

Assisting extreme challenges in tribute to the mountaineering spirit

Inspired by world-famous mountains, the Mountaineering collection employs technologies and techniques that Bosideng has accumulated during its 43 years of dedication to making down jackets. Names and heights of the mountains are displayed on the chest area of this collection. The world map on the inner lining symbolizes mankind’s exploration spirit of constantly challenging the limits of the nature around the world. Among them, the 8844 down jacket, inspired by the Mount Everest, has the name of the Mount Everest and its height of 8844 meters displayed on the chest. It also has a commemorative photo of the Chinese National Mountaineering Team wearing Bosideng on the top of the Mount Everest.

 

As a representative of the design team for the Mountaineering collection, Italian designer Pietro Ferragina went on the stage and talked about its design concept. He said to the audience, "The Mountaineering collection is designed in tribute to the mountaineering spirit of never stopping challenging themselves of Bosideng and the Chinese National Mountaineering Team. Its colors are inspired by the snow, rocks and the Chinese national flag on the Mount Everest; 217 modifications were made to the design of the model in order for it to better fit the body shape of Chinese consumers; with the map of China on the armband as the center, 72 lines radiating outwards represent Bosideng's aspiration to bring warmth to the whole world. "

 

Mountaineering collection: 8844 down jacket

Mountaineering collection: 8844 down jacket

 

43-year commitment to down jackets and well sold in 72 countries

Since its establishment in 1976, Bosideng has continued to make breakthroughs and innovations in design, quality and techniques. It possesses 23 on-going and completed science and technology projects, 146 patents and 3 high-tech product certifications. With participation in the formulation of five international standards, nine national standards and four industry standards, Bosideng has become the benchmark for the down jacket industry.

 

Bosideng has been dedicated to making down jackets for 43 years. Every Bosideng down jacket has to go through at least 150 procedures. It is widely acclaimed for excellence in quality and warmth both at home and abroad. Well sold in 72 countries worldwide, including the United States, France and Italy, Bosideng down jackets are widely liked by 200 million people around the world. In the future, Bosideng will continue to lead the down jacket industry in innovation and breakthroughs, move forward towards bigger goals, and build an exemplary image as a Chinese brand on the world stage.


Related Articles
Bosideng achieves record high revenue of over RMB 10 billion for 2019/2020, winning more recognition for its ingenuity According to the financial data released by Bosideng Group (03998.HK) for fiscal 2019/2020 on June 23, thanks to its product innovation and accurate insight into market demand, the Group reported operating income of RMB 12.19 billion for fiscal 2019/2020 against all odds, a record high and a year-on-year increase of 17.4%. Net profit attributable to shareholders was approximately RMB 1.2 billion, a year-on-year increase of 22.6%. And the down jacket business of the brand Bosideng remains the Group's biggest engine of revenue growth, accounting for 78% of the total revenue. Brand Dynamics 2020.06.23 Read Now
A new expedition to Mount Everest! Bosideng helps measure world-known Mount with "China Warmth"! On May 27, the Mount Everest Survey Team successfully reached the summit of Mount Everest, marking the completion of the 2020 Mount Everest survey expedition and the first success in such a survey mission by Chinese surveyors. It has redefined the height of Mount Everest, and set another milestone in China's mountaineering history. Brand Dynamics 2020.05.27 Read Now
Chinese fashion supporting China: Bosideng makes stunning appearance at London Fashion Week after donating down jackets worth RMB 300 million Amid the fashion show by the Chinese down jacket brand Bosideng at the London Fashion Week starting from 17:00 on February 16, 2020, Beijing time, people in the audience from all over the world chanted "Stay strong, China", attracting great attention from the global media and causing heated discussions on the Internet. Brand Dynamics 2020.02.18 Read Now