New collection to be released in collaboration with Gaultier, who created golden age for Hermès
Brand Dynamics

New collection to be released in collaboration with Gaultier, who created golden age for Hermès

2019.11.22

After announcing its collabortion with prestigious French designer Jean Paul Gaultier on November 22, Bosideng is releasing Bosideng X Gaultier collection on November 27, marking the first in-depth collaboration between a Chinese clothing brand and a prestigious international designer.

Jean Paul Gaultier, who was the design director of Hermès for 7 years, is a prestigious French designer and created the golden age of Hermès. After Hermès and Supreme, he chose Bosideng, which has been committed to making down jackets for 43 years. According to Gaultier, he and Bosideng will create a Chinese down jacket collection to lead the world in design by integrating his understanding and ideas about down jacket design and Bosideng's professionalism, quality, dedication and techniques.

 

Bosideng joins hands with prestigious designer Gaultier to create a classic and legendary collection

This Bosideng X Gaultier collaboration marks the first in-depth collaboration between a Chinese clothing brand and a prestigious international designer. For Bosideng, it is another major move after its appearances at the New York Fashion Week and the Milan Fashion Week. It is also Gaultier’s first collaboration with a Chinese clothing brand and his first in-depth exploration in the field of down jackets.

New collection to be released in collaboration with Gaultier, who created golden age for Hermès

Gaultier is exceptionally influential in the field of design. From June 2000 when he received the CFDA International Award to October 2010 when he served as the jury chairman for MANGO Fashion Awards and received the Botón de Oro Award, then to 2012 when he served as a jury member of the 65th Cannes International Film Festival as the only fashion designer. In November 2013, Gaultier was awardfed GQ Men of the Year. Gaultier has always been at the top of the fashion world.

Gaultier and supermodels Alexina Graham, Coco Rocha and Larsen Thompson attending WAFF in 2019

Gaultier and supermodels Alexina Graham, Coco Rocha and Larsen Thompson attending WAFF in 2019

 

In addition, Gaultier also pioneered many fashion items, such as lingerie look, striped sailor T-shirts and twin bags, which have all become classic fashion elements. And his design style has a far-reaching impact on the luxury brands. From 2003 to 2010, Gaultier served as the design director of Hermès, and was called founder of the golden age of Hermès. After teaming up with top luxury brand Hermès and King of Street Brand Supreme, Gaultier dabbled in the field of down jackets for the first time and joined hands with a Chinese brand for the first time.

 

Incorporating 43-year expertise and innovation to shape new aesthetics in down jacket design

With shared pursuits in fashion aesthetics and exploration of fashion functions, Bosideng and Gaultier have been forging ahead in their own fields. Founded in 1976, Bosideng has been committed to making down jackets for 43 years and has now become a standard challenger and setter in the down jacket industry. Bosideng owns state-recognized laboratories, 146 patents, 23 on-going and completed science and technology projects and 3 high-tech product certifications. Every Bosideng down jacket has to go through at least 62 craftsmen, 150 procedures and extreme tests. The Mountaineering collection released this October once again broke the limits of the techniques for making down jacket, refreshing industry perception.

 New collection to be released in collaboration with Gaultier, who created golden age for Hermès

 

Coincidentally, Gaultier founded his own brand in 1976 as well. His distinctive design style defies conventional ideas and redefines what is beautiful. His iconic designs such as conical bras, skirts for men and bomber jackets are still relevant till this day. With 43-year experience and expertise by Bosideng and Gaultier in their respective areas, their collaboration is highly anticipated. Gautier said that Bosideng's professionalism and world-leading techniques enable him to express himself freely and realize all his innovative and marvelous ideas.

Based on mutual understanding and trust, this collaboration represents the efforts of Bosideng and Gaultier in exploring aesthetic innovation as well as design and production of down jackets. This highly anticipated Bosideng X Gaultier collection will be created through the integration of creative ideas, professionalism and quality.

 

Set a model for international collaboration collection and lead international fashion trends

On November 27, Bosideng X Gaultier Collection Release was held in Shanghai, China, marking an important step for Chinese brands towards the world. As more and more Chinese clothing brands make stunning appearances on the international market, China will also have greater influence in the global fashion industry.


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