梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅
会员活动

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

2017.12.26
 揭秘温暖的秘密,共享迪士尼的欢乐,带你一起回顾2017暖+会员之旅精彩瞬间!

 

  骤然降温的十二月,却有一股暖流让这个冬天不再寒冷。2017年12月16日、17日,波司登“梦幻暖冬,羽你同行”会员之旅温暖起航,在波司登追溯历史,探寻温暖,在迪士尼回归童真,寻找欢乐。短短两天的旅程,虽不足以回溯波司登一路走来的每一步,但却让大家的心更贴近,让这个季节不再寒冷。

 

波司登总部探寻温暖的秘密

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  会员之旅的第一站,就是来到位于江苏常熟的波司登总部,从波司登历史博物馆开始,探寻温暖的秘密。参观波司登历史博物馆的过程,是走过我国防寒服发展的过程,是从单纯的实用性到强调时尚与实用兼顾的过程,是见证民族企业从小小的代加工厂到世界名牌的过程,是从中国走向世界的过程。正因为有了这些坚持与磨练,才让波司登成为了如今这个令民族骄傲的国际品牌。

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅
梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅
梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

 

  过硬的品质背后,必然有更加过硬的技术。会员们在波司登质检中心听质检员为大家细心讲解质检过程,看质检员的演示质检操作。每一种布料的选择,羽绒蓬松度的高低……背后都有其精准的计算和无数次的测试。运用先进科技及仪器,在每一个环节上认真操作,如此,才能确保波司登的每一件产品都有出色的表现。 

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅
梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

 

  现代敞亮的智能化制造车间,采用瑞典吊挂系统,工人娴熟的操作与机器配合默契,保证整个车间高效的运转。会员们对此惊叹不已,拿出手机拍照,还走到工人身边仔细观看制作的过程。

 

温暖人心的会员交流会

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  波司登一向以消费者为重,非常关注消费者的消费及穿着体验。在这次的行程中,波司登创始人高总特地来到会员中间,和大家面对面的交流。高总讲起波司登这个品牌的历史,总是不忘强调品质与消费者体验。他说起品牌创立之初,一名北京的顾客对产品不满意,于是工作人员特意从江苏赶到北京,为这名顾客处理产品问题。承认不足,不断改进,不停追求。正是因为有这样的大格局,如今波司登才能在世界的舞台上闪耀。

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  当高总说起波司登是如何从几次危机中坚持下来的故事时,会员们无不赞叹这才是属于大企业的韧性与精神。高总说:“永远坚持,永远做第一。”

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  会员们在交流中也积极分享着自己对于波司登的期待。例如希望品牌如何定位,开设羽绒二次加工服务,甚至有会员直接建议把波司登总部建成特色小镇,开放参观等等。对于会员们的建议,高总也给予了积极的回应。

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  在高总与会员们交流之后,主持人又针对一些具体的问题,询问会员们的意见。觉得波司登的产品穿着感受如何?对于波司登现在的门店怎么看?经常在哪些渠道购买产品?觉得官方公众号推送的内容如何?现在的会员权益如何及希望哪些地方进一步改进?等等问题,每一个都和消费者息息相关。此时会员们如同在和自家人聊天一般,真诚坦率的与主持人进行交流。正是因为波司登真正把每一位消费者关心的问题放在最重要的位置,真正为消费者着想,才能赢得消费者的心,才能和消费者一起,把品牌做强。

 

迪士尼梦幻行

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  这次会员之旅最激动人心的时候来了!会员们穿着波司登赠与的迪士尼合作款羽绒服,来到上海迪士尼乐园,回归童心,寻找最单纯的快乐!大家纷纷戴上大耳朵,在各个主题乐园里,像个孩子般的欢乐玩耍。

 

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

梦幻暖冬 “羽”你同行——波司登2017暖+会员体验之旅

  “梦幻暖冬,羽你同行”。虽然只有短短两天的旅程,但波司登已经和会员们已经产生了深深的感情。不断为世界带来温暖的波司登,不仅通过羽绒服这一令民族骄傲的品类为大家带来身体上的温暖;坚持的精神,慈善的精神,关怀的精神,波司登也通过这些,践行着民族企业的使命,温暖着大家的心。未来的时间,波司登还将继续在羽绒服这一品类上深耕,也将继续坚守着信念与责任,陪伴及温暖着大家,并和大家一起,把这一份温暖源源不断的传递下去,传达给更多的人。


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