极寒系列打造中国新骄傲,改变正在发生
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极寒系列打造中国新骄傲,改变正在发生

2017.12.20
我们要做的不仅是中国制造,更是中国“智”造、中国创造!

 

 

常常会听到:

“中国能拍出这样的电影,不错啦”

“诶?国产啊,真没想到”……

 

经常说这些话的,反而是中国人

似乎连我们自己都默认

一旦关系到“中国制造”

评价标准就变低了

好像对成年人要做到90分的期许

放到小孩子上,做到60分就值得嘉奖

 

曾有人这样调侃

 

“世界上除了上帝制造,就是中国制造”

曾经CHEAP的代名词

如今已越来越多地出现在发达国家的高端商场里

 

改变正在发生

 

仔细推敲波司登近年来推出的新品

包括防钻绒羽绒、抗菌羽绒

以及这次新上市的中国第一款重工羽绒服

——极寒系列

就知道,在技术上

我们紧跟日本、欧美的脚步

 

在款式设计上

我们扎根中国文化

从极寒之地汲取灵感

甚至邀请了国际旅游达人阿乐前往根河一带

探索鄂温克族的古老文化

 


波司登羽绒服波司登羽绒服波司登羽绒服
波司登羽绒服波司登羽绒服波司登羽绒服
波司登羽绒服波司登羽绒服波司登羽绒服

波司登要做的不仅是中国制造

更是中国“智”造、中国创造

打造中国新骄傲!

 

极寒系列能改变的或许很少

但哪怕能对如今的年轻人起到一点点启发作用

也算圆满完成了任务

因为相较于波司登这个品牌

年轻人的精神和创造力

才是中国的未来

而波司登要做的

是掀起改变的浪潮

 

功成不必在我

但功力必不唐捐

 

 


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