CHANEL、LV、Gucci、波司登戛纳同台,打造全球时尚风向标
品牌动态

CHANEL、LV、Gucci、波司登戛纳同台,打造全球时尚风向标

2019.05.29

  5月25日,为期12天的第72届戛纳电影节完美闭幕。本届电影节亮点频出,莱昂纳多和布拉德皮特两位好莱坞巨星献上史诗同框,亚洲电影连续两年斩获戛纳最高奖项。而戛纳电影节最具影响力的时尚活动——amfAR晚宴吸引大批国际明星和CHANEL、LV、Gucci等奢侈品牌争相参与,则成为另一大亮点。其中,中国羽绒服品牌波司登首次亮相戛纳,与国际顶级奢侈品牌同台走秀,为现场嘉宾带来完美的视觉体验。

戛纳走秀品牌名单

戛纳走秀品牌名单

 

  波司登亮相戛纳 与国际顶尖奢侈品牌同台

  作为戛纳电影节在时尚界最具影响力的活动之一,今年的 amfAR依旧大牌云集。奥斯卡影帝艾德里安•布洛迪、精灵王子奥兰多·布鲁姆、玛丽亚·凯莉等一众国际大咖出席活动。

  而活动的重头戏,自然是顶尖奢侈品大牌走秀环节。除CHANEL、LV、Gucci等国际顶尖奢侈品牌外,中国羽绒服品牌波司登也参与走秀,亮相T台。维密超模Leomie Anderson则身穿波司登羽绒服走秀,白色的秀款搭配健康的肤色,演绎着别样的性感!

福布斯收入榜TOP1超模Kendall Jenner 参与现场走秀

福布斯收入榜TOP1超模Kendall Jenner 参与现场走秀

 

  此外,本次走秀的总负责人,法国时尚教母,前《Vogue》主编卡琳·洛菲德Carine Roitfeld现场对波司登秀款十分感兴趣,更因此吸引了现场一众国际大咖争相试穿。

  波司登受海内外明星追捧,专业性备受认可

  波司登在本次戛纳电影节上的亮相,可以说是意料之外也是情理之中。关注国际时尚圈的人会发现。在过去一年里,波司登已经在海外火了起来,各位一线国际大牌明星大咖,都纷纷穿起了这个中国羽绒服。

  2018年9月,波司登以独立品牌的身份亮相纽约时装周,成为唯一在其主场走秀的中国品牌。安妮·海瑟薇、复联“鹰眼”杰瑞米·雷纳、邓文迪等一众国际大牌明星出席。

纽约时装周上国际巨星们参与波司登大秀并为品牌点赞

纽约时装周上国际巨星们参与波司登大秀并为品牌点赞

 

  10月,波司登更携手美国、法国、意大利三国设计师发布联名款,同样联名合作的还有漫威系列款羽绒服,小雀斑、龙妈、精灵王子奥兰多等众多国际巨星都纷纷打卡波司登,刷屏全球时尚圈。

  波司登斩获“Outside2019年度户外装备大奖”之后,新浪时尚2018风格大赏时装榜“年度最受欢迎羽绒服”,与Dior、Chanel、Givenchy、Gucci等品牌一同名列2018风格大赏时装榜年度最佳。

波司登获新浪时尚2018风格大赏时装榜“年度最受欢迎羽绒服”

波司登获新浪时尚2018风格大赏时装榜“年度最受欢迎羽绒服”

 

  作为中国羽绒服品牌的代表,能够获得国际明星的认可背后。与波司登43年在羽绒服品质、设计、工艺方面的专注是不可分割。这次中国羽绒服品牌借助自身的专业品质和专业设计与国际一线奢侈品牌站在同一个舞台上,心理感觉到非常欣慰,也希望这个从小就在穿的羽绒服品牌能够持续给我们带来惊喜。

 


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