匠心精神激发品牌活力,波司登受邀亮相中国品牌日
品牌动态

匠心精神激发品牌活力,波司登受邀亮相中国品牌日

2019.05.10

  5月10日, 2019 年“中国品牌日”展览在上海展览中心拉开帷幕。200余家国内顶尖品牌汇聚一堂,将中国品牌的中国品质展现在参会者面前。在活动期间举行的2019年中国品牌价值评价信息发布暨中国品牌建设高峰论坛上,由新华社、中国国际贸易促进委员会、中国品牌建设促进会、中国资产评估协会等权威机构联合评估并发布了知名品牌价值排行榜。波司登以243.02亿元的品牌价值、982的品牌强度位居服装行业第一。

CHANEL、LV、Gucci、波司登戛纳同台,打造全球时尚风向标

知名品牌云集 波司登成展会亮点

  2017年4月24日,国务院批准将每年5月10日设立为“中国品牌日”。今年“中国品牌日”融合科技前沿与流行风尚,设立三个科技体验场景,利用现代展览展示技术,创新展示自主品牌们的设计风格。

  而刚刚获得服装行业品牌价值第一的波司登体验区也格外吸睛,不仅有登上纽约时装周舞台的专业设计走秀款,还展示出 “世纪之布”GORE-TEX打造的能够防风、防雨、透气的高端户外系列,及美国、法国、意大利三大国际设计师的联名款。波司登羽绒服的专业品质及设计,也引发到场嘉宾及观众热评。

CHANEL、LV、Gucci、波司登戛纳同台,打造全球时尚风向标

43年匠心品质 铸就品牌价值

  波司登能够获得服装行业品牌价值第一名,其实在去年就已有端倪。从2018年9月惊艳亮相纽约时装周、10月携手国际三大知名设计师推出联名系列,并在新浪时尚2018风格大赏时装榜荣获“年度最受欢迎羽绒服”,受到国内外明星及消费者青睐和认可。专注羽绒服43年、畅销全球72国的波司登不断获得国内外认可,成为消费者心中的羽绒服优选品牌。

  波司登在中国品牌日的亮相让中国大众感受新时代中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变。

聚力品牌建设 引领中国品牌向上力量

  随着GDP和消费者收入增速呈放缓趋势,人口红利下降和海外品牌冲击下,不少自主品牌均面临转型升级的挑战。波司登却在2018年经济下行的环境中逆势突围,实现口碑与销量的双丰收。据悉,波司登品牌羽绒服业务2018/19财年的累计零售金额已超百亿人民币,股价涨幅高达132.8%,取得位居2018交易年度涨幅前三名的佳绩。销量成绩亮眼外,波司登的消费者认知亦显著提升:2018年11月,据全球前三的市场调研机构益普索数据显示,波司登品牌认知度高达97%。

  这辉煌的成就背后源于43年专注羽绒服的匠心和底蕴。从1976年创立开始,波司登就坚守匠心,专注于羽绒服研发、设计、制作,每一件羽绒服至少经过62位工艺师、150道工序的匠心制作。而2018年在“聚焦主航道、聚焦主品牌、收缩多元化”的战略方针下,波司登对产品、渠道、形象等多维度进行升级。

波司登集团董事局主席兼总裁高德康先生及与会领导参观巡视

波司登集团董事局主席兼总裁高德康先生及与会领导参观巡视

 

  正如波司登集团董事局主席兼总裁高德康先生在现场表示,波司登未来还将坚持创新、高举高打,再创品牌辉煌,带领中国品牌走向世界、享誉世界。目前,波司登正以大国工匠的标准,推动品牌重塑升级,也将凝聚中国品牌力量,引领中国品牌高质量发展。


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