波司登力压Moncler,斩获“年度最受欢迎羽绒服”奖项!
品牌动态

波司登力压Moncler,斩获“年度最受欢迎羽绒服”奖项!

2018.12.26

  12月26日,2018新浪时尚风格大赏榜单揭晓,波司登力压Moncler、Columbia、TheNorthFace等其他入围品牌,荣获2018风格大赏时装榜“年度最受欢迎羽绒服”大奖,与Dior、Chanel、Givency、Gucci等品牌一同名列2018风格大赏时装榜年度最佳。凭借42年的匠心专注,与其在国内外的影响力,波司登重新定义专业羽绒服、不断提升品质,收获广大消费者的一致好评。

 

(与Moncler、Dior、Chanel等同台竞技,波司登凸显专业实力)

 (与Moncler、Dior、Chanel等同台竞技,波司登凸显专业实力)

 

  作为权威性综合时尚媒体,新浪时尚一直在时尚生活领域具有较强的话语权,此番新浪时尚评选2018年度风格大赏榜单,也吸引了Dior、Chanel等一众国际品牌参与。在羽绒服年度榜单评选中,波司登力压Moncler、Columbia等,位居“年度最受欢迎羽绒服”榜单榜首,足以表现波司登专注羽绒服42年的成果斐然,也征服了国内外大批消费者。

 

(明星身穿波司登羽绒服)
(明星身穿波司登羽绒服)

(明星身穿波司登羽绒服)

 

国内外明星一致好评,波司登成“明星收割机”

 

  今年波司登根据市场需求变化趋势,不断整合自身资源,先是成为了服装行业唯一入选国家品牌计划的品牌,又陆续受邀登上纽约时装周,成为唯一主场走秀的中国品牌,吸引国外多家权威媒体报道,引发一波热潮。

波司登力压Moncler,斩获“年度最受欢迎羽绒服”奖项!

 

  波司登还联合美国、法国、意大利的三位国际设计师,推出了联名款羽绒服,发售当日即引发门店排队抢购,线上迅速售罄。不断推陈出新的波司登,也收获了国内外一众大咖的青睐,明星达人们纷纷难掩对波司登的喜爱,在寒冷的冬天穿上了波司登御寒保暖凹造型。小雀斑、龙妈身穿今年新推出的意大利设计师系列,吸睛而舒适;“猩红女巫”奥尔森、“精灵王子”奥兰多、“流汗女神” Adrianne Ho、陈立农、欧阳娜娜等也穿上“波司登x国际设计师联名款”系列,引得粉丝们纷纷求get同款。还有李玟、佟大为、韩东君、宋威龙等明星也选择波司登作为日常出街穿搭,“穿波司登羽绒服”成为时尚圈娱乐圈不约而同的选择。

 

  从米兰到伦敦,从国外到国内,波司登这股风潮已经吹起来了,而且有越来越猛的趋势,分分钟成了新晋的“明星收割机”。而除了get明星们的喜爱外,大众消费者也是一系列好评,开启了抢购热潮,这样的“霸屏”模式,波司登如今获得“年度最受欢迎羽绒服”称号,可谓是实至名归。

 

(波司登斩获户外界重量级大奖)

(波司登斩获户外界重量级大奖)

 

传承42年匠心精神,致敬世界品味

  波司登顺利进入榜单,成为“年度最受欢迎羽绒服”,除了消费者的实力打call外,也与波司登在羽绒服行业专注42年的品牌实力息息相关。波司登的品质实力一直不容小觑。1998年,便曾远征南北极、还登上过珠峰,给予了科考队专业性的温暖度;2002年,还作为外交礼品赠与俄罗斯、芬兰等多国领导人,堪称“中国名片”。

 

  而作为一个有42年历史的专业羽绒服品牌,波司登对产品的精密工艺把控可以说是“吹毛求疵”,每一件羽绒服都要经过62位工艺师、150道工序的制作,并率先将含绒量提升至90%,大大超过了国家标准需求。

波司登力压Moncler,斩获“年度最受欢迎羽绒服”奖项!

 

  在这样的实力保障之下,波司登通过三大国际设计师联名款、漫威联名款、意大利设计师系列等产品,将专业性与日常穿搭需求相互融合,为用户带来了更为舒适的穿着体验。今年推出的高端户外系列羽绒服更荣获了由Outside杂志推出的“户外装备大奖”,这也是唯一获此殊荣的中国羽绒服品牌。

 

  凭借42年的匠心专注,波司登不断提升产品品质,引领羽绒服创新趋势,受到了海内外消费者的一致喜爱,也获得了新浪时尚和行业的一致认可。未来,相信波司登也将继续专注羽绒服领域,为每一位消费者提供更好的羽绒服穿着体验。


Related Articles
Trusted by Antarctic Adventurers and Celebrities Alike, Bosideng’s Professional Collection Becomes a Phenomenon on the Internet As winter sets in again and people start shopping for new seasonal outfits, Bosideng, a local Chinese brand, is perhaps the most coveted and desirable down jacket label of the year, thanks to its 44 years of commitment to quality and technological advancement in this category. Bosideng collaborates with the Chinese Antarctic Research Expedition and launches its Professional Collection for the 2020 winter season, which, since its release, has been adored by the market due to superior protection from the cold and a sleek city-ready design. “The Chinese Antarctic Research Expedition team members wear Bosideng down jackets,” as people share the news on social media, the iconic winterwear brand has become a true phenomenon on the internet again. 全球事件en 2020.12.15 Read Now
Sold Out Immediately! Bosideng New-Generation Down Jacket Becomes A Disrupter in the Fashion Market Bosideng and Jean Paul Gaultier are making their New-Generation Down Jacket the most coveted collab in this winter. Launched during the Double 11 Shopping Festival in China, as Bosideng’s flagship store on Alibaba’s Tmall was crushed by zealous shoppers, several most-chased-after designs were sold out in a very short time after drop. The retail stores were also inundated with customers, attracting internet celebrities to visit and purchase the latest collection. The New-Generation Down Jacket was also celebrated by the top five fashion magazines and recommended by celebrities, helping it get the most buzz in the whole fashion world. It is undoubtedly that the latest collection has become a trend with long-standing popularity. 全球事件en 2020.11.06 Read Now
Bosideng and Jean Paul Gaultier, the Former Creative Director of Hermès, Launched the New-Generation Down Jacket Collection Bosideng, the world-leading down jacket brand, and Jean Paul Gaultier, the legendary French designer and Former Creative Director of Hermès, unveiled their collaborative New-Generation Down Jacket Collection on October 28th, 2020 at Shanghai World Expo Culture Center. The show has been a star-studded event joined by a great number of celebrities and influencers, including Yang Mi and William Chan, both being the 2020 Designer Collection Ambassadors. Moreover, Alex Sun, CEO & Editorial Director of Marie Claire China, Diandian Liu, Vice President of Phoenix Media, and Masha Ma, the famous Chinese fashion designer also attended the fashion show to witness the latest release of the pre-eminent winter jacket brand. 全球事件en 2020.10.29 Read Now