又一网红店落地成都,波司登旗舰店成春熙路焦点
品牌动态

又一网红店落地成都,波司登旗舰店成春熙路焦点

2018.11.27

  说到“天府之国”成都的时尚潮流圣地,春熙路必然不可错过!畅销全球72国的波司登,11月25日在成都春熙路北段隆重开业。这是继北京西单、上海南京东路、杭州大厦等后,波司登旗舰店又一次出现在全国地标性商圈,以全新形象迎接消费者。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  自9月登陆纽约时装周之后,紧追潮流的波司登在店面形象方面进行了大刀阔斧的改造升级,陆续推出全新形象旗舰店,给消费者带来全新消费体验。作为羽绒服行业的领军品牌,波司登经过42年的历史积淀,以精进的匠心工艺以及国际潮流设计的加持,重回大众视野,新店陆续开业正是品牌全面升级的体现。

 

 

  春熙路作为成都最繁华的商业街,不仅历来是成都人销金玩耍的重要去处,还传承着这座城市独特的文化气质,无论从时尚养眼指数还是人气商业指数来看,都是成都不可多得的选择,可以说是成都魅力的代名词以及时尚公告牌,此番波司登旗舰店落地春熙路,必将成为又一打卡必备的网红胜地。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  形象新升级,时尚新品味

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  波司登成都春熙路旗舰店拥有超过2000平米的超大双层空间,由法国顶级设计师团队倾心打造。进入门店,首先映入眼帘的是其炫酷的外观设计,分割的侧条电子屏将外立面分隔成28个橱窗,远远望去异常吸引眼球,极具科技感,醒目的中文标志,将专业地位展示出来,自信之感油然而来,真有一种“这还是我认识的波司登吗”之感!

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  店内陈设更是耳目一新,简洁大方的设计风格,一改陈旧气质,白色与米白色为主的色彩,配以木质元素进行搭配装置,将店面空间布置得优雅舒适,给人一种相当高大上的感觉。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  店铺分为上下两层,面积达2000平,是西南首家超过2000平的旗舰店,不同的系列服装有不同的展示区域,纽约时装周秀款、明星同款puff系列、迪士尼合作系列、波司登X国际三大设计师联名系列、极寒系列以及荣获《Outside》2019年度户外装备大奖的高端户外羽绒服系列,多种产品满足众多消费者的不同需求。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  而且在墙面上展示了波司登的历史沿革及重大事件,将品牌的历史积淀与匠心精神进行视觉化传达给顾客。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  与众不同的是,店内还设置了互动装置,极寒体验仓温度低至-15度,让顾客亲临其境的体验寒冷天气下波司登羽绒服带来的保暖功效,切实的解决了顾客对实用性的后顾之忧。真实的感受,才是最好的说明!波司登的说服力可以说很赞了,与消费者一起互动体验,相当会玩!

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  冰河世纪的猛犸象,给人时空穿越之感。此次推出的高端户外系列,更是采用全球高级户外装备首选面料“世纪之布”GORE-TEX,每平方英寸有90多亿个小孔,比水珠小2万倍,使雨水不能渗透;同时比水蒸气分子大700倍,使人体汗汽轻易透过薄膜挥发,透气舒适。不仅如此,GORE-TEX旗下的 WINDSTOPPER 薄膜,持久抵挡大风侵袭,同时允许水蒸气排出,有效减少风寒效应。并能提供额外的抗水保护,保持羽绒干燥蓬松保暖。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  简洁而又宽松有秩的摆设,加以绿植的点缀,其中式简约风给人以家的温馨之感。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  包柱上的专业羽绒服tips,将产品材质细节进行呈现,让消费者更懂产品。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  各个空间布局恰到好处,还有供顾客休息的休憩区,顾客累了可以在此稍作歇息。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  还有代表成都特色的大熊猫,增添了地方特色。

 

  专注匠心品质,引领品牌新起点

 

  波司登创始于1976年,专注于羽绒服研发、设计、制作,每一件羽绒服至少经过150道工序,畅销全球72个国家,正是其专业的匠心品质与前沿的潮流设计铸就了品牌的新高度。

又一网红店落地成都,波司登旗舰店成春熙路焦点

 

  纽约时装周秀款新品以中国古画为理念,采用的是防水、防风功能面料,以及绗缝工艺,将科技与经典融为一体。

 

  全新泡芙系列则是采用比普通面料轻60%的超细纤维20D油光面料,色泽明亮但质地轻薄舒适,是很多明星达人热衷的系列。

 

又一网红店落地成都,波司登旗舰店成春熙路焦点

  迪士尼合作系列更显童真童趣,很好的将趣味活泼之感展现出来,迎合了拥有少女心以及童真童趣顾客的喜好。

 

 

又一网红店落地成都,波司登旗舰店成春熙路焦点

  “勿忘初心,与时俱进”,

 

  波司登将继续砥砺前行,

 

  为消费者提供集内涵与颜值于一身的产品,

 

  及时尚舒适的购物体验。


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