专注羽绒服42年,国际众星助阵波司登纽约时装周
品牌动态

专注羽绒服42年,国际众星助阵波司登纽约时装周

2018.09.12
   北京时间2018年9月12日上午9点,波司登品牌正式亮相纽约时装周,在主会场Gallery I at Spring Studios走秀。

 

  美国知名演员安妮海瑟薇(Anne Hathaway)、“鹰眼”杰瑞米雷纳(Jeremy Renner)、美国商圈久负盛名的传奇女性邓文迪、 国外时尚达人Olivia Palermo、Danielle Bernstein 、Adrianne Ho 和Leandra Medine以及多位中国知名时尚博主一同现身秀场,为波司登纽约时装周大秀助阵。

 

(安妮海瑟薇、杰瑞米雷纳、邓文迪等国际名人明星现场看秀)

 

 

国际巨星云集,维密超模Alessandra Ambrosio领走波司登大秀

 

  拥有75年悠久历史的纽约时装周引领时尚浪潮。作为此次登陆纽约时装周的中国专业羽绒服品牌,波司登请来维密超模Alessandra Ambrosio担任本次大秀的开场模特。

 

(维密超模Alessandra Ambrosio开场走秀)

(维密超模Alessandra Ambrosio开场走秀)

 

 

  波司登大秀众星云集,同时好莱坞明星造型大咖Law Roach对本次大秀的加持,点燃全场气氛。Law Roach曾多次与席琳迪翁(Celine Dion)、安妮海瑟薇(Anne Hathaway)合作,在好莱坞久极富盛名。基于波司登羽绒服的东方神韵,他挖掘出隐藏在服装设计之中优雅与高级的设计元素,传递于秀场内外。

 

(维密超模Alessandra Ambrosio走秀)

(维密超模Alessandra Ambrosio走秀)

 

 

东方神韵与科技面料完美融合,重塑品牌印象

 

  波司登秀款以“牖”为系列主题,将中国神韵融于设计之中,运用窗格、水墨古画等中国元素和形式,不禁让人联想工匠在建筑时的专注精神,这与波司登42年专注羽绒服的匠心精神一脉相承。

专注羽绒服42年,国际众星助阵波司登纽约时装周

 

  同时,秀款采用防水、防风等科技功能面料,以及绳、带、扣袢等攀岩元素,在展现设计美感的同时兼顾专业与功能,实现中国文化元素与现代科技的融合。

 

  秀款色彩上,以黑白灰为基色,加入现代的元素,如,当下流行的明黄色,具有科技感的银色,实现传统与现代元素的碰撞。

专注羽绒服42年,国际众星助阵波司登纽约时装周

专注羽绒服42年,国际众星助阵波司登纽约时装周

 

源于42年品牌积淀,波司登缔造“畅销72国”传奇故事

 

  此次,专注羽绒服42年的波司登亮相纽约时装周,正是其深厚品牌积淀的具象化体现,通过精湛工艺与卓越品质向国际展现专业精神和品牌态度,向大众诠释羽绒服专家的魅力。

  近年来,波司登集团正在努力整合设计师资源,与美国、法国等多国知名设计师合作,带给世界专业顶级的羽绒服,如今,波司登已畅销美国、法国、意大利等72个国家,成为中国服装品牌中的骄傲。未来,波司登将致力于中国设计全球化的长远发展,让优秀的设计与品牌理念步入更多人视野,绽放“中国羽绒服”之美。


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