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Trusted by Antarctic Adventurers and Celebrities Alike, Bosideng’s Professional Collection Becomes a Phenomenon on the Internet As winter sets in again and people start shopping for new seasonal outfits, Bosideng, a local Chinese brand, is perhaps the most coveted and desirable down jacket label of the year, thanks to its 44 years of commitment to quality and technological advancement in this category. Bosideng collaborates with the Chinese Antarctic Research Expedition and launches its Professional Collection for the 2020 winter season, which, since its release, has been adored by the market due to superior protection from the cold and a sleek city-ready design. “The Chinese Antarctic Research Expedition team members wear Bosideng down jackets,” as people share the news on social media, the iconic winterwear brand has become a true phenomenon on the internet again. 全球事件en 2020.12.15 Read Now
Sold Out Immediately! Bosideng New-Generation Down Jacket Becomes A Disrupter in the Fashion Market Bosideng and Jean Paul Gaultier are making their New-Generation Down Jacket the most coveted collab in this winter. Launched during the Double 11 Shopping Festival in China, as Bosideng’s flagship store on Alibaba’s Tmall was crushed by zealous shoppers, several most-chased-after designs were sold out in a very short time after drop. The retail stores were also inundated with customers, attracting internet celebrities to visit and purchase the latest collection. The New-Generation Down Jacket was also celebrated by the top five fashion magazines and recommended by celebrities, helping it get the most buzz in the whole fashion world. It is undoubtedly that the latest collection has become a trend with long-standing popularity. 全球事件en 2020.11.06 Read Now
Bosideng and Jean Paul Gaultier, the Former Creative Director of Hermès, Launched the New-Generation Down Jacket Collection Bosideng, the world-leading down jacket brand, and Jean Paul Gaultier, the legendary French designer and Former Creative Director of Hermès, unveiled their collaborative New-Generation Down Jacket Collection on October 28th, 2020 at Shanghai World Expo Culture Center. The show has been a star-studded event joined by a great number of celebrities and influencers, including Yang Mi and William Chan, both being the 2020 Designer Collection Ambassadors. Moreover, Alex Sun, CEO & Editorial Director of Marie Claire China, Diandian Liu, Vice President of Phoenix Media, and Masha Ma, the famous Chinese fashion designer also attended the fashion show to witness the latest release of the pre-eminent winter jacket brand. 全球事件en 2020.10.29 Read Now