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Ultralight and Vibrant, Bosideng’s Tech-intensive Spring/Summer 2021 Collection Showcases Sun Protection Functionality Bosideng has recently become a new entrant and the only down jacket brand on the Brand Finance Apparel 50 2021, the annual report of the most valuable apparel brands around the globe. As a leader in the functional clothing category, Bosideng releases its new Spring/Summer 2021 Collection, offering consumers a wide range of professionally crafted wear in the spring and summer seasons. Brand Dynamics 2021.05.10 Read Now
A Dark Horse among 2021 Most Wanted New Year Gifts: How Bosideng Rises to Prominence As more and more new eye-catching brands start to emerge, we see a thorough reshuffle in the market in the post-pandemic era. The idea of “Content is King” is no longer the only golden standard in setting up marketing strategies for a brand to create major breakthroughs and become mainstream. How to achieve optimal positioning has been a highly demanding challenge for local Chinese brands. Brand transformation, driving domestic consumption, innovating new ways of customer acquisition, and content creation are all that need to be carefully planned and executed apart from product development. Brand Dynamics 2021.03.02 Read Now
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