Member dynamics

Dreaming of Warm Winter, Feather Flying with You - 2017 BoSiDeng Warm+ Membership Experience Tour

2017.12.20

Reveal the secret of warmth, share the joy of Disney, and take you back to the wonderful moment of the Warm+ Membership Tour in 2017!

In December when the temperature dramatically dropped, a warm current come and drove away the cold of this winter. On December 16th and 17th in 2017, BoSiDeng Membership Tour of "Dreaming of Warm Winter, Feather Flying with You” got started in a warm atmosphere, during which our members traced back to the history exploring warmth at BoSiDeng headquarter, and returned to childhood seeking for fun in Disney. Although the two-day journey was not long enough to retrospect every step of BoSiDeng, it brought everyone's heart closer to each other and made the winter not cold any more.

Explore the Secret of Warmth at BoSiDeng’s Headquarter

Bosideng down jackets

The first stop of the membership tour was to visit BoSiDeng’s headquarter in Changshu City, Jiangsu Province, to explore the secret of warmth in the BoSiDeng History Museum as a start. BoSiDeng History Museum showcases the development process of cotton wadded jackets in China, from those with pure practicality to those emphasizing on both fashion and practicality. It is a process of witnessing the national enterprise to grow from a small OEM factory to a world-famous brand. It is also a process from China to the world. Because of these perseverance and tough experiences, BoSiDeng has become an international brand with nation’s pride.

Bosideng down jackets

Bosideng down jackets

Bosideng down jackets

Excellent quality must be supported by powerful technology behind. In BoSiDeng Inspection Center, our QC inspector introduced the QC process in details and demonstrated the QC operation to our members. The procedures such as the choice of each fabric and the decision of down fill power need precise calculations and numerous tests. With state-of-the-art technologies and advanced instruments, our staff have to operate carefully in every procedure so as to ensure the excellent performance of every product.

Bosideng down jackets

Bosideng down jackets

Our intelligent manufacturing workshop is modern, bright and spacious, which adopts hanging system from Sweden. Workers are skilled and work with the machines smoothly to ensure the efficient operation of the whole workshop. The members were astonished and took photos with their mobile phones. They even went closer to the workers to watch the manufacturing process clearly.

Lively Members Meeting and Exchange

Bosideng down jackets

BoSiDeng has always been consumer-oriented, concerning about consumers’ consumption and wearing experiences very much. During this tour, Mr. Gao, the founder of BoSiDeng, met with the members to have face-to-face exchanges with them. Mr. Gao always emphasized quality and consumer experience when he talked about BoSiDeng’s brand history. He told a story happening at early stage of the brand establishment that a customer in Beijing was not satisfied with the product, so the staff went to Beijing from Jiangsu purposely to deal with the product problem for the customer. We have the courage to acknowledge our imperfections, to keep improving and going forward. It is this prospective and comprehensive thinking that makes BoSiDeng brand shining on the world stage now.

Bosideng down jackets

When Mr. Gao talked about how BoSiDeng struggled and survived from several crises, all members were impressed by the resilience and the value of a big enterprise. Mr. Gao said, "We will be always persisting and striving to stay in the first place.”

Bosideng down jackets

In the exchange, the members actively expressed their expectations for BoSiDeng. For example, they expected how BoSiDeng would position the brand, they hoped BoSiDeng would provide down secondary processing service, and some members even suggested to develop BoSiDeng headquarter into a characteristic town which is open up for visit. Mr. Gao responded positively to the suggestions from members.

Bosideng down jackets

After the exchange between Mr. Gao and the members, the host raised some questions on specific aspects and asked the members for their opinions. What is your wearing experience of BoSiDeng products? What do you think of BoSiDeng's existing stores? What channels do you usually use to buy products? What do you think of the content pushed from our Wechat official account? What do you think of the current membership benefits, and what do you want us to improve further? ... Every problem was closely related to the consumers. In this part, the members communicated with the host sincerely and frankly as if they were chatting with their families. It is because BoSiDeng put every consumer's concerns in the most important position and think for the consumers with our hearts that makes BoSiDeng win the consumers’ trust and the brand is growing stronger with consumers’ help.

Dream Tour to Disney

Bosideng down jackets

It was the most exciting part of this membership tour! All members received a special gift of down jackets crossover with Disney from BoSiDeng. They visited Shanghai Disneyland wearing the jackets to return to childhood and seek for the simplest happiness! Everyone put on big Disney Ears and played in various theme parks just like children.

Bosideng down jackets

Bosideng down jackets

Bosideng down jackets

Bosideng down jackets

“Dreaming of Warm Winter, Feather Flying with You”. Although the tour lasted only two days, deep feelings have developed between BoSiDeng and the members. BoSiDeng aims to keep bringing warmth to the world, not only through its high-quality down jackets with nation’s pride, but also through the spirits of perseverance, charity and caring. In this way, we have been fulfilling the missions of national enterprises and warming everyone's hearts. In the future, BoSiDeng will continue to develop further in down jackets field, adhere to our faith and take our responsibilities, accompanying and warming you all, so as to convey this warmth to more people together with you.


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